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Hublot welcomes American contemporary artist Daniel Arsham as a new Hublot ambassador.

To commemorate this occasion, @danielarsham has unveiled an ephemeral 20 meter wide sundial within the Swiss Alps constructed from snow and ice.

Blending timekeeping with land art, the installation at the base of the Matterhorn titled Light & Time, merges the roots between the two.

🎥 @creativesmediahouse