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YOTEL is opening its first property under its YOTELPAD aparthotel brand outside of the US, with an opening in London’s Stratford later this year.

The new-build YOTELPAD London Stratford will be located on Broadway, close to Westfield Shopping Centre, and include 62 studios, a 24-hour reception area, a grab-and-go area and laundry facilities.

The extended-stay property will be bookable from one-night to monthly stays, and an F&B and retail space are set to join in 2024.

The YOTELPAD aparthotel brand was created in 2018 to respond to rising guest demand for more flexibility and space within the accommodation sphere.

The properties, currently operating in Utah and Miami in the US, include studio apartments (known as PADS) with multi-functional living, working and sleeping areas, along with bathrooms featuring Urban Jungle amenities and fully equipped kitchenettes.

YOTEL states that the expansion is “expected to form a crucial part of the brand’s commitment to 50 hotels by 2025”.

YOTELPAD Stratford Studio prototype (image provided by Hue Cry Agency)

Rohan Thakkar, chief development officer at YOTEL comments:

“We’re incredibly excited to be opening our first YOTELPAD property outside of the US this year, and to be bringing the product to the UK and European market for the first time. With increased demand for flexible stays that offer more space to live, work and play, whatever the length of stay, whether one night, one week or one year, we’re confident that YOTELPAD is the answer for travellers globally. Committed to expanding our footprint to meet demand worldwide, YOTELPAD will be a key driver in achieving our ambitious growth targets”.

The group’s other brands include YOTEL, which operates city centre hotels, and YOTELAIR, which focuses on airport properties.

The Stratford opening will be YOTEL’s seventh property in the UK and third in London, joining properties in Clerkenwell and Bethnal Green.

The hotel group is also planning to open a YOTEL property in Japan next year:

Yotel to open first hotel in Japan