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23 Nov 2022 by Hannah Brandler

NH Hotel Group plans to open its first property in Asia next year.

The existing Boat Lagoon Resort, located on the east coast of the island of Phuket in Thailand, will be rebranded as the NH Boat Lagoon Phuket Resort. The process will be completed in phases and is set to finish by the first quarter of 2023.

The 271-key property will include a mix of rooms and serviced apartments, an all-day dining restaurant, lobby café, swimming pool with a bar, gym, tennis court and kids’ club.

It will also include extensive meeting and events facilities, including a 1,000 sqm marquee, a business centre and on-site parking.

The Boat Lagoon marina offers a range of local shops, restaurants and entertainment venues, along with facilities for over 300 boats with boat repairs and maintenance resources on site.

William E Heinecke, chairman and founder of Minor International, commented:

“We are delighted to partner with Phuket Boat Lagoon Co. Ltd., for the launch of our first NH Hotel in Asia. It is a great pleasure to work with likeminded partners who are also committed to developing and enhancing the tourism sector in the region.”

Dillip Rajakarier, group CEO of Minor International and CEO of Minor Hotels, added:

“We are pleased to announce our strategic partnership with Phuket Boat Lagoon Co. Ltd to bring the NH brand to Thailand and establish the property as the brand’s launchpad in the Asian market. We look forward to working together to further position the property as a key leisure and MICE destination in Phuket, as well as driving the high-potential long-stay segment.”

This news follows the announcement earlier this year of the first hotel under the NH Collection brand in Thailand – the NH Collection Chiang Mai Ping River which is set to open in mid-2023.

NH Hotel Group, which also includes the premium NH collection brand and lifestyle brand Nhow, was acquired by Minor Hotels in 2018. It currently has 330 hotels in 30 countries across Europe and the Americas.