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It’s available at Balenciaga’s new couture store in Paris.

If you’ve been scrolling through Instagram in the past 24 hours, you have probably seen images of Balenciaga’s couture show yesterday. With its surprise cast including Kim Kardashian, Dua Lipa, Naomi Campbell, Nicole Kidman, Selling Sunset’s Christine Quinn, and Bella Hadid, the Demna-approved celebrities pretty much broke the internet. 

READ ALSO: Preserving Heritage: Balenciaga Is Opening A Couture Store At Its First Location In Paris

However, apart from Kardashian’s high fashion robot-walk, a new collaboration caught our attention: a handbag and Bluetooth speaker hybrid made with Danish high-end electronics company Bang & Olufsen.

Viral again

The “Balenciaga x Bang & Olufsen” piece adds to creative director Demna Gvasalia’s list of viral design releases. There was the heavily tattered Paris Shoe, high-heeled Crocs, and extremely chunky stomper boots worn by Kanye West, to name a few. 

On its features, the speaker purse has a hard shell body with an incognito push latch compartment. On the opposite side is the speaker grill. 

The double utility item is available at the Kering-owned brand’s new couture store, located in Paris’ 10 Avenue George V. In fact, the shop just opened yesterday, simultaneous with Balenciaga’s Fall 2022 couture showcase. 

Meanwhile, on social media, it’s getting mixed reviews. One user called it “ingenious,” while another compared it to a toaster, “probably better value if you can grill a panini.”

Banner photo from @art8amby on Instagram.