Creative director Alessandro Michele presents his latest collection through a deeply personal show named “Gucci Twinsburg.”
A report by Reuters says “creative director Alessandro Michele paid homage to twins and their bond for the show, called “Gucci Twinsburg”, a nod to the Ohio town which holds a yearly festival for twins.”
The report also writes that “the presentation began with single models walking down the catwalk, before a wall was lifted to show their brothers or sisters on the other side in the exact same outfits. The siblings held hands as they walked together in a striking finale.”
A post on the brand’s Instagram shares, “In a tribute to his two mums – his mother and her twin sister, “two extraordinary women who made their twinship the ultimate seal of their existence” – Alessandro Michele presented his latest collection in a deeply personal fashion show that represented everything to him and something different to everyone. Marked by a finale that revealed a second runway and the unexpected revelation that in fact, 68 pairs of twins or doppelgängers had simultaneously modeled the looks of the Creative Director’s latest collection, Gucci Twinsburg spoke to his eternal fascination for the double.”
The same post shares that while the concept of twinship may evoke ideas of identicality or sameness, Alessandro Michele aimed to demonstrate the precise opposite: “It’s exactly the impossibility of the perfectly identical that nourishes the magic of twins… It’s the deception of similitude. The game of illusion of a cracked symmetry,” he said in his notes on the show.
According to the brand’s YouTube channel: With a fascination for asymmetrical reciprocity, Alessandro Michele revealed his latest collection for the House across two runways, each a reflection of the other. In his notes on the show, the Creative Director writes, “As if by magic, clothes duplicate. They seem to lose their status of singularity. The effect is alienating and ambiguous. Almost a rift in the idea of identity, and then, the revelation: the same clothes emanate different qualities on seemingly identical bodies. Fashion, after all, lives on serial multiplications that don’t hamper the most genuine expression of every possible individuality.”
Banner photo via Gucci’s YouTube channel.
