Blackpink’s “visual” is definitely earning her money.
Kim Jisoo of girl group Blackpink has ranked as the top influencer with the highest Earned Media Value (EMV) during Paris Fashion Week (PFW).
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According to influencer marketing platform Lefty, Jisoo recorded an EMV of $6.59 million. This means she leads the highest EMV-grossing talents in Paris Fashion Week.
Moreover, Jisoo also ranked as one of the top two influencers for Fashion Month along with her bandmate Jennie Kim ($4.49 million). Jisoo represents Christian Dior, while Jennie represents Chanel.
Meanwhile, their fellow Blackpink member Rosé, who represents Yves Saint Laurent, came in fifth place ($1.93 million).
Squid Game star Jung Hoyeon stood closely behind in sixth place ($1.92 million).
“As showcased during PFW, Korean influencers have become increasingly popular in the luxury fashion industry. Due to the overwhelming success of the K-pop industry in recent years and the growth of luxury fashion and beauty markets in Korea and Asia at large. Brands such as Dior, Louis Vuitton, and Chanel have embraced the development of the K-pop industry by teaming up with Korean celebrities in the past year,” Lefty concluded.
Banner Photo by Lefty via website.
