The luxury beauty brand made the announcement on January 30 and introduced Nayeon of Twice as Givenchy Beauty’s new ambassador.
South Korea has taken the world of beauty and fashion by storm. A flurry of brands have been appointing K-pop stars as global ambassadors. First, Valentino chose BTS’ Suga to represent the brand, and then Dior announced BTS’ Jimin as the new global ambassador. And now, Nayeon from K-pop girl band TWICE is the new muse for the French luxury cosmetic brand Givenchy Beauty.
[Hero and featured image credit: TWICE/Facebook]
Givenchy Beauty selected Nayeon due to her lively personality
Landing on her first significant partnership as a global muse for the French luxury cosmetic brand of Givenchy Beauty, Nayeon has already unleashed a strong sense of individuality, which is enough to make this collaboration exceptional.
According to a brand representative, Givenchy Beauty selected Nayeon due to her bright and lively appearance, confidence, and sophisticated stage presence. Further, the brand hopes the K-pop star will bring positive synergies by participating in various campaign activities. Nayeon will cover Givenchy Beauty’s makeup and perfume categories and exhibit a more diverse side of herself in the campaigns.
TWICE announced the collaboration on their Twitter account
TWICE unveiled a series of collaboration images on their official account. They accompanied the tweet with an announcement of their latest release, Moonlight Sunrise. Take a look:
NAYEON X Givenchy Beauty X DAZED KOREAhttps://t.co/XxgfaKpedQ
💫Listen “MOONLIGHT SUNRISE” with Remixes Here👇https://t.co/P3UK3ACdPG #TWICE #트와이스 #NAYEON #나연 #GivenchyBeauty #DAZEDKOREA #광고 pic.twitter.com/XPcgOCw6bS
— TWICE (@JYPETWICE) January 30, 2023
TWICE is making a comeback with the brand-new English single, ‘Moonlight Sunrise’. A couple of days ago, the popular girl group released individual concept photos of the members. In the latest concept photo, Nayeon radiates her stunning beauty in the sun’s rays.
(Hero and featured image credits: Han Myung-Gu / Contributor/Getty Images)
