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Completing each other’s sentences, bursting into easy laughter, and occasionally sporting complementary accessories or outfits when out together, Stephanie Soh and Deborah Wong could easily be mistaken for sisters. Instead, they are close friends and avid watch collectors, who started Tick Tock Belles, a shared Instagram account dedicated to horology, three months ago.

An IT professional who became interested in watches some six years ago after being influenced by long-time collector Soh, Wong says, “We each have our own collections that we regularly share on our Instagram accounts. Over the years, we have received questions, primarily from ladies, about what we think of a particular watch or what timepieces would be suitable as heirlooms for their children.

Related: Talking Time: This materials engineer watches out for substance in her timepieces