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Swarovski's foray into lab-grown diamonds is line with a growing trend among jewelers targeting consumers seeking eco-friendly products. Image courtesy of Swarovski Swarovski’s foray into lab-grown diamonds is line with a growing trend among jewelers targeting consumers seeking eco-friendly products. Image courtesy of Swarovski

Swarovski, an Austrian brand known the world over for its luxe crystal creations, is moving into a higher-end jewelry market with its new line of lab-grown diamonds aimed at the United States market.