Poltrona Frau’s True Evolution Collection will give your home a luxurious refresh

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Prestige Online – Singapore

Poltrona Frau’s True Evolution Collection will give your home a luxurious refresh

In the illustrious world of Italian furniture and interior design, Poltrona Frau is a revered name.

Founded in 1912 by Renzo Frau in Turin, it became a status symbol in the 1930s when it was appointed the supplier of the Italian royal family. Since then, it has furnished the interiors of grand hotels, performance halls, luxury cars, yachts, planes, important event spaces and private residences. Today, Poltrona Frau is synonymous with refinement, innovation, sublime craftsmanship and timeless appeal.

In celebration of its 110th anniversary in 2022, the Italian brand launched the True Evolution Collection as a reflection of its journey through the past, present and future. Beloved Poltrona Frau products like the Ren bookcase are reinterpreted, while fresh novelties expand its ever-growing catalogue. With this meaningful release, Poltrona Frau also introduced exciting, new environmentally-conscious materials – the Pelle Frau Impact Less leather and the Pelle Frau Velvety leather, which are chromium-free, tanned with sustainable components, incorporates fewer chemicals and uses less water. The culmination of the company’s commitment to reducing environmental impact, these two products lays the foundation for chromium-free tanning in all Poltrona Frau leathers in due time.

Take a closer look at the highlights of the True Evolution Collection ahead, and start visualising them in your home.

Nice armchair and Homey table

Designed by Danish design studio Gamfratesi, the new Nice armchair and the Homey table are simple in their form but not in their details and construction. Welcoming and sensual, Nice encapsulates the theme of embrace with a voluminous backrest and seat made of moulded technopolymer, upholstered with soft leather or fabric, and ergonomically curved to envelop the body. In the Homey, Poltrona Frau veered off its usual path with a table featuring die-cast aluminum sculptural stems, instead of wooden ones. Reminiscent of the organic shape of Nice, each leg consists of two strips that fold together without touching, creating a chiaroscuro effect in the centre. Available in four sizes, the table comes with tops of different materials – wood and marble – to suit various interior styles.

Happy Jack sofa

This new modular seating system by Ludovica + Roberto Palomba, the Italian design firm responsible for the wildly successful Let It Be sofa – delivers comfort, lightness, suppleness and style with curved, voluminous cushions, soft upholstery and a concave armrest that evokes a relaxing smile. More compact than the Let It Be for smaller urban residences but no less inviting, it is available as a linear seat or as a modular composition with a chaise-lounge, and can be made of completely removable fabrics, next to the leather of the structure, or entirely in Pelle Frau leather.

Massimosistema sofa-bed

Keeping up with the demand for beautiful multifunctional furniture, Poltrona Frau’s Style & Design Centre has expanded the classic Massimosistema modular sofa system with a sofa-bed that can exist independently or combine with the other elements in the same line. Similar to a large two-seater, it has an hidden tilting mechanism that allows you to transform the sofa into a bed with a simple movement facilitated by a saddle-leather handle. Its upholstery comes in Pelle Frau leather, also in two-tone, and in a completely removable fabric cover.

Aurora Tre bed and Ren bookcase

A faithful interpretation of the popular 2005 Aurora Due bed by Tito Agnoli, the Aurora Tre is the contemporary version of the original. While Aurora Due has a 19th-century feel with large, capitonné-finished headboard, Aurora Tre features a quilted piece that lends a more minimalistic look while retaining the plushness and sophistication of its predecessor.

Complementing the Aurora Tre in the above image is the Ren bookcase, designed by Chinese architectural design practice Neri&Hu, which conceptualised the Ren collection back in 2016. Taking inspiration from the Chinese character “ren”, the understatedly beautiful home decor line include mirrors, clothes racks, valet stands, magazine racks, side tables, supported bookcases, dressing tables and now, freestanding bookcases. A solid Caneletto walnut structure support four shelves in birch plywood, veneered on the side in Canaletto walnut for a seamless look.

Poltrona Frau is stocked at Proof Living, located at 2 Orchard Turn, #04-16 ION Orchard, Singapore 238801. For enquiries, call +65 6509 0555.

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