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Leading the way in the architecture and design industry in South Korea, JOHO Architecture has developed an impressive reputation for coming up with innovative designs that challenge the boundaries of traditional architecture. That is why experts at Luxury Lifestyle Awards awarded JOHO Architecture the Best Luxury Commercial Architecture for EL 16.52 in South Korea for 2022. 

Established by founder and principal architect Jeonghoon Lee in 2009, JOHO Architecture stands proudly at the forefront of forward-thinking design work. The firm is behind some of the most ground-breaking architecture work in South Korea. Lee is known for pursuing new Korean topographical features and architectural identity based on the harmony of form and facade within the site’s context. 

Lee graduated with a BA in Architecture and Philosophy from SungKyunKwan University, South Korea, and is also qualified in architectural materials from the Nancy School of Architecture in France and architectural theory from the Paris Lavillette School in France. In 2010, he was awarded the coveted Korea Young Architect Awards title by the former Minister of Culture, Sports, and Tourism of Korea for his work on the Hermma Parking Building. Since then, the company has won several awards internationally, including in Austria, the UK, the USA, Germany, Italy, and more. 

In 2022, Lee won the MMCA Gwacheon Project for his proposal to create a large-scale architectural installation on the rooftop of the National Museum of Modern and Contemporary Art, Korea, in Gwacheon, Gyeonggi Province. The national art museum launched the project to revitalize the Gwacheon venue’s outdoor space. 

Lee explains the thinking behind this project. “The task of engaging the concept of strata as accumulated layers of time as part of the architectural context necessitated that the circulation of the upper and lower levels of the strata be materialized through an illustrative emblem, which could be systematically applied as a pattern.” It is this insightful approach that leads to exceptional design solutions every time.

“We are so honored to have been chosen by the specialists at Luxury Lifestyle Awards as the recipient of this illustrious award. We are dedicated to our insightful approach to design and achieving excellence; it is a privilege to be associated with the award. We are proud to have been recognized for our imagination and work on EL 16.52,” Jeonghoon Lee, Founder of JOHO Architecture.

To learn more about JOHO Architecture and its innovative approach, visit