The Spring Summer 2022 Eye/LOEWE/Nature collection exudes an idea of hedonism en plein air. On the wavelength of the LOEWE SS22 men’s runway collection, its fluoro bright colors and playful shapes are charged with a feeling of energetic release that flows from the club to nature and the great outdoors, which remains both the backdrop and the essence of Eye/LOEWE/Nature.
The collection’s deep ties to the natural world are underscored with an initiative supporting ‘A CASA for birds’ for the second year running. Aimed at preserving wildlife species in danger of extinction, the project will receive a €15 donation for every Eye/LOEWE/Nature product sold.
Modeled by French actor Stéphane Bak, the collection consists of pragmatic pieces designed to live outside, in contact with the elements. Following a responsible mindset, there are upcycled pieces crafted from parachutes, military gear, tents and LOEWE T-shirts from previous seasons, as well as outdoor jackets made from deadstock denim fabrics or recycled textiles.
Some details are sustainable too, with bio-based buttons and cords, recycled polyester and recycled leather labels. Leathers have been made using a low impact tanning process.
This season creative director Jonathan Anderson keeps lines straightforward and functional, and volumes loose. The collection is a system of outdoorsy staples such as the parka, the parachute blouson and trousers, the fleece anorak and the windbreaker, the multi pocket slacks and Bermuda shorts, the T-shirt and the crewneck jumper, made from multiple fabrics and patchworks of various colours and materials. There is a crafty feel to the items that is translated into colourful geometries: jacquard double squares on a jumper, contrast panels or pockets on the windbreaker, contrast taping on cargo trousers and bags, and laser printed logo on denim shorts. All-over patterns on shirts and socks add another joyful element.
An idea of vibrant playfulness pervades the collection, inviting the wearer to create personal mixes. The same spirit carries in bags made with technical fabrics and low-impact leather, roll-top backpacks and canvas totes, fleece and leather bumbags, as well as quilted sandals and logo caps.
