Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. The aim, according to former chief executive Reuben Casey, was to reach out to a newer generation of customers and help them to explore the outdoors. And, according to the business’ chief customer officer Eva Barrett, the rebrand is working. Kathmandu has enjoyed recor
