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The famous luxury watch manufacturer H. Moser & Cie. recently unveiled its first watch of a series of three named Endeavour Centre Seconds Genesis or 01100111 01100101 01101110 01100101 01110011 01101001 01110011 in binary code. This new generation watch combines watchmaking know-how with the digital world.

A new kind of watch

The first Genesis watch will be produced in a limited edition of 50. It will allow its owner to enjoy many advantages such as previews on certain products. Indeed, with this watch, the Swiss watchmaker has also created its own ecosystem integrated into the Web3. By scanning the QR code on the watch, the owner opens the Moser’ application allowing him to have access to his personal data, a metaverse, exclusive digital assets and many others.

A design between real and virtual

This hybrid watch incorporates the aesthetic codes of the virtual and the real. Indeed, each piece has a unique QR code engraved on its sapphire crystal. Its bezel and crown are made of 3D-printed titanium and give a pixelated effect. The set fits perfectly into a microbeaded steel case. 

The watch is already available for booking from €27,000.

Source : www.h-moser.com