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Maurice Lacroix has launched the exciting new Benzilla #tide Aikon watch. The timepiece was unveiled at the opening of the new Maurice Lacroix boutique in Bangkok that was held on 1st July 2022. This release is a totally unexpected design from the brand that normally specialises in sleek and simple designs. This makes it a great choice for people who are searching for a statement piece with the high-quality manufacturing that the brand is famed for. The vibrant colours and bold design of the timepiece make this watch really stand out from others in the brand’s portfolio. The watch has been created in conjunction with Thai artist and ML crew member, Benzilla. The timepiece unites the worlds of street art and watchmaking in a totally unique design.

The Exciting New Benzilla #tide Aikon Watch

The new model is part of Maurice Lacroix’s well-loved Aikon collection. It shares many of the attributes that have made this timepiece design so popular. The watch is built with Swiss quality, absolute precision and injected with a unique air of urban styling. Additionally, this model has been created as part of the brand’s ongoing collaboration with #tide, meaning that the creation of this watch has had a positive environmental impact.

The Dial and Movement

The dial of this watch is what makes it so entirely unique. This timepiece is certain to turn heads and have everyone asking about its unusual design. The dial features Benzilla’s three-eyed character named ‘LOOOK’ at its centre. The character ‘LOOOK’ is said to be an alien who came from nowhere to live among us. The multicoloured artwork features shades of yellow, blue, orange, pink and white to create a truly eye-catching focal point. The dial is adorned with simple black hour, minute and second hands alongside a small date display. The features are minimalistic so that they do not detract from the artwork. These details are all protected under a layer of flat sapphire crystal. This material will provide the watch with some additional durability. The watch is powered by a Swiss-made quartz movement, ensuring it will be precise and reliable for years to come.

The Case and Strap

The vibrant colour palette continues from the dial and into the other elements of this timepiece. The dial is framed by a bold black bezel which serves to ensure that the bold colours of the artwork stand out. The 40mm case of this watch is a vibrant orange colour. It is made from #tide recycled ocean plastic. It takes 17 ocean-bound plastic bottles to be recycled to create a single one of these watches. This means that the creation of these timepieces has had a massively positive effect on the ocean.

The watch is secured on the wrist using a bold light blue rubber strap that is detailed with an orange ‘M’ logo to tie into the design of the case. This strap will be comfortable to wear for long periods of time. Additionally, this timepiece is water-resistant up to 100 metres, making it a bold and practical choice for everyday wear.

What do you think of the exciting new Benzilla #tide Aikon watch? Are you a fan of the incredibly vibrant design? Let us know in the comments!

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