Sleep to street and back again.
Photo courtesy of Terry
The WFH culture of the past year has impacted how we view fashion and accelerated the shift toward relaxed dressing—as seen with this year’s elevated streetwear and sleepwear as daywear trends. These growing styles have proven that loungewear is acceptable both in and out of the house.
First things first, loungewear isn’t loungewear unless you can, well, lounge in it. Fortunately, the best loungewear brands use top-tier fabrics that mold to the skin and are soft to the touch. At the same time, many of them—such as Pangaia, Wol Hide, and Reuben Oliver—keep the planet top of mind and use sustainable processes. Several designers also focus on gender inclusivity.
Get to know the best emerging and independent labels that make wearing loungewear seamless. We’ve also curated our favorite pieces to shop, whether you’re lounging on your couch for a lazy Sunday or meeting with friends at a cafe.
Shop the Best Loungewear Brands
Founded by Brigitte Clarke and Lucy Halfpenny, Australian brand Terry is named for the fabric that makes up the core of its product offerings. Soft, summery terrycloth is seen here in the form of casual shorts, boxy button-up shirts, mini skirts, playsuits, and more poolside essentials.
The simplicity of terry toweling and the everyday silhouettes the label focuses on lends itself perfectly to the sun-soaked ’70s aesthetic captured by Clarke’s seasoned fashion photographer lens. Terry’s cozy pieces are the perfect summer uniform even for days spent home.
You’ve no doubt seen the direct-to-consumer brand PANGAIA all over your social media feeds. The influencer-favorite label is known for its focus on sustainable design and its covetable, comfy array of sweatpants, hoodies, T-shirts, and other wardrobe staples. PANGAIA also utilizes bio-based recycled fibers and fabrics made from waste like recycled plastic bottles, combined with natural botanical dyes to produce its collections.
Its vibrant matching sweater and sweatpants combos are an Instagram-hit, leading them to sell out almost immediately after they land on the brand’s website. Various neutral hues make for dependable daily options, like a zip-up sweatshirt and sweatshorts set in a versatile sandy shade.
Leah D’Ambrosio started Wol Hide with a mission to create sustainable sweaters along with loungewear that feels as cozy as it looks. The brand designs simple pieces for everyday living crafted from quality materials such as alpaca, Pima cotton, and organic cotton for luxurious softness. To establish its commitment to sustainable practices, Wol Hide works with family-run factories and female hand-knitters.
The brand’s neutral knit collections appeal to the minimalist in everyone. The warm brown hues are inspired by the earth, while the grey, cream, and beige tones personify walking through a luscious field.
Inclusive, gender-neutral “bed to street” brand Les Girls Les Boys has been a go-to for stylish loungewear sets and separates and lingerie ever since it first launched. During the recent months, however, as loungewear has become a necessity for many of us, the popularity of this brand’s comfy and versatile pieces has skyrocketed. Discussing categories that have seen the most success during this time, founder Serena Rees shared, “The comfortable, less structured underwear and sweats, our pajamas—as they are good enough for bed and a zoom call.”
Los Angeles-based lifestyle brand Cotton Citizen offers a collection of easy going essentials worn by A-listers such as Gigi Hadid, Kourtney Kardashian, and Kylie Jenner. The label is also known for its unparalleled wash treatments, ultra-soft fabrics, and high-end approach to daily basics.
If you’ve never worn Cotton Citizen, you’ll probably become a fan after trying the oversized hoodies, fitted T-shirts, and slim-fitting sweatpants. Thanks to their relaxed fits, frayed hems, and distressed washes, some pieces could even pass for cool vintage finds.
You’ve probably seen this brand all over your social media feeds, as it’s beloved by fashionistas like Rosie Huntington-Whiteley, Leoni Hanne, and Chiara Ferragini. Danish designer Annie Bing creates ordinary wardrobe and investment pieces inspired by Scandinavian simplicity and American edge. Her desire for effortless garments has become an integral part of her designs. Each piece is made from quality materials such as leather, silk, linen, and cashmere.
Although Kim Kardashian’s Skims started as a line of solution-focused undergarments, it’s since moved into everyday comfort wear. This loungewear-meets-shapewear brand remains committed to carefully designing and wear-testing for every type of body, making it one of our favorites.
With sizes up to 4x and 12 available colors, Skims is the kind of loungewear brand that champions accessibility and inclusivity. Plus, its collections—such as the velour collection and the cotton collection—are comfy enough to wear all day. It’s why it continues to sell out with each new drop—so set your alarm to get in on the next big thing.
Pair Donni’s exceptionally soft items with a glass of wine and a good book—they’re a relaxation match made in heaven. This brand is the epitome of loungewear that you can at home and dress up for dinner. Each collection—made of henleys with pearl accents, thermal T-shirts with ruffled collars, and color-blocked shawls—sets new trends and garners a cult-like following, adding to its massive presence on Instagram.
You can feel good about buying, too, since Donni shares a portion of its sales with charities supporting female empowerment, art therapy, and animal adoption.
If pairing together the perfect outfit is essential for your shopping, then file Leset under your must-have repertoire. Leset is an American label with a cool-girl flair that plays off its meaning, “the set.”
From V-neck polos and matching joggers to oversized turtlenecks and wide-leg pants, the brand offers many sets that speak to its slogan, “Night in. Night out. You’re all set.” For a wine night at home, pair the Zoe V Neck Polo with the Zoe Wide Leg Pant. When date night hits, throw on the Lori Smocked Halter Top with the Lori Pocket Pant.
Everlane is a brand of modern essentials that practices ethical fashion, sources quality garments, and uses transparent processes to create items with an enduring nature. This belief is prominent in its lounge collections, particularly the French terry sweatpants and organic cotton sweatshirts that can and should be worn year-round.
Everlane’s loungewear is for those who want to look equally as good on their couch as they do out and about. It strikes the ideal balance between thoughtfulness and relaxed fashion.
Launched during the summer of 2020, Nap Loungewear set out to create products that would promote relaxation and give customers elevated essentials that could be worn while working from home. Since then, the American brand has continued to pride itself on combining comfort and aesthetics to create a united wardrobe of classic tailoring pieces with a soft edge. A notable example of this is its oatmeal-colored Ample Cardigan that guarantees comfort, quality, and a character-infused look different from your standard knitted cardigan.
Reuben Oliver’s avant-garde unisex brand is one to watch. Handmade in Peru with organic and sustainable fabrics, the brand promotes and celebrates South American culture by using local materials and textiles. Reuben Oliver stays true to its essence by handpicking talented artisans, cultivating relationships with them, and celebrating their craftsmanship with the result of their masterful pieces. A plethora of neutral-hued knitwear sets and separates with sharp attentiveness to detail yields in everyday wear that is anything but basic.
Les Tien is a covetable label of unisex sweats that mixes fashion with function. The variety of styles—from Bermuda sweat shorts to zippered hoodies and mock neck T-shirts—means there’s an elevated classic staple available for everybody.
Today, the label produces two collections, a heavyweight fleece White Label and a higher-end Black Label treated in the brand’s Los Angeles factory. Although the heavyweight cotton and lightweight cotton sets are Les Tien staples, we love the unique vintage-inspired special washes line because it offers a feeling of escape.
Founded by London native sisters, this black-owned women’s label is passionate about creating quality garments using supple fabrics that move with you. The label’s primary collection features a soft and stretchy blend of viscose and spandex that lend a fitting and polished finish to each piece.
Help create a well-rounded wardrobe by adding some of Re Ona’s intimates, dresses, bodysuits, and cardigans to your closet. Every offering from the brand can be dressed up for a girls’ night out or dressed down for a movie night in.
Adored by fashion insiders, Eres is a Parisian label known for its modern French elegance. While many are familiar with the company’s delicate lingerie offerings, the brand has recently launched loungewear.
From silk pajama sets and cashmere robes to nightdresses and jumpsuits, wear Eres wherever you desire. The brand creates a wardrobe for the type of person who wishes to sport printed Mint Trousers while relaxing on a tropical island or a Silk Slip Dress for a night clubbing in the city.