As social media continues to evolve and play a bigger role in our daily lives, it’s no surprise that Instagram has become an essential tool for travellers looking to document and share their adventures with the world. From stunning natural landscapes to charming historic buildings and vibrant cultural scenes, the world is full of beautiful destinations that are perfect for capturing and sharing on social media. But where are the most Instagrammable places in the world?
With so many options to choose from, it can be tough to decide where to go and what to share on Instagram and TikTok. That’s why we’ve compiled a list of the 50 most Instagrammable places in the world for you to visit in 2023. These destinations offer an abundance of opportunities for capturing stunning photographs and videos that are sure to impress your followers and inspire your next adventure.
Whether you’re a seasoned traveller looking for new and exciting destinations to explore, or a social media enthusiast searching for the perfect backdrop for your next post, this list has something for everyone. So, without further ado, here are the 50 most Instagrammable places in the world for 2023.
1. Milan, Italy
Instagram: 22,058,065
TikTok: 97,000,000,000
Milan, Italy’s fashion capital, is a top destination for social media enthusiasts and travellers. With over 22 million Instagram hashtags and 97 billion TikTok views, it’s clear that Milan is popular. The city offers iconic landmarks and fashionable neighbourhoods for the perfect photo backdrop – no matter your niche. The Duomo di Milano, a 14th century gothic cathedral, is a must-see, with its ornate façade and spires making it stunning photos. In 2023, Milan remains a top destination for Instagrammable places.
Check out Milan across social media #milan.
2. London, England
Instagram: 154,408,703
TikTok: 54,200,000,000
London, the UK’s capital, is a top destination for Instagram-worthy shots. The city offers iconic landmarks and picturesque views for a sophisticated news feed. Red telephone boxes and black cabs, found on almost every street corner, make for a memorable shot. The London Eye, a giant Ferris wheel, offers breath-taking views of the city skyline. With charming streets, historic landmarks, and picturesque views, London is a must-visit for Instagram enthusiasts in 2023 and beyond.
See what London has to offer on Instagram and TikTok with #london.
3. Paris, France
Instagram: 134,627,924
TikTok: 47,900,000,000
We aren’t surprised to see Paris on this list. The city of love is always a popular choice for travellers, and it’s no surprise that it made our list of the most Instagrammable places in the world. From the iconic Eiffel Tower and Notre Dame to the charming cobblestone streets of Montmartre, Paris has something for everyone. Paris will never not make this list, as it is by far one of the most beautiful cities in the whole world. Whether you’re a foodie, documenting your food journey, or a hopeless romantic capturing the traditions of France – Paris is the place to be.
See the sights of Paris from your phone with #paris.
4. Istanbul, Turkey
Instagram: 120,501,355
TikTok: 44,100,000,000
Located at the crossroads of Europe and Asia, Istanbul is a city of rich history and stunning architecture. From the grandiose Topkapi Palace and the Blue Mosque to the vibrant street markets and colourful houses in the Beyoğlu neighborhood, there’s no shortage of Instagram-worthy locations in Istanbul – so it is a must location for those wanting to brighten up their feed.
Want to see more of Istanbul? Check them out at #istanbul.
5. New York, USA
Instagram: 118,054,808
TikTok: 39,600,000,000
Of course, the city that never sleeps is always a popular destination for travellers, and it’s no surprise that it made our list of the most Instagrammable places in the world. From the iconic skyline and Central Park to the trendy neighbourhoods of SoHo and Williamsburg, there are endless opportunities for memorable shots in the Big Apple. New York is by far one of the most recognisable places to visit, and is sure to have people drooling over your latest Instagram snaps. With billions of views across Instagram and TikTok – you are sure to attract some new attention if you head to NYC on your next adventure.
What does #newyork have to offer?
6. Nepal
Instagram: 8,242,282
TikTok: 31,500,000,000
With over 8 million Instagram hashtags and 31.5 billion TikTok views, Nepal is a must-visit destination for social media-savvy travellers. From the stunning mountain vistas of the Annapurna region, to the ancient temples and palaces of Kathmandu, Nepal offers a wealth of beautiful and unique locations for your Instagram feed. Although Nepal isn’t always a first choice for most – it certainly is for us.
What will you use #nepal for?
7. Chicago, USA
Instagram: 52,676,401
TikTok: 25,100,000,000
The ‘Windy City’ is another popular destination for Instagram enthusiasts, with over 52 million hashtags and 25 billion TikTok views. From the iconic skyline and bean-shaped sculpture in Millennium Park to the charming neighbourhoods and colourful street art, there’s no shortage of Instagram-worthy locations in Chicago.
Chicago has so much to see and do, check out what other people have shared with #chicago.
8. Bali, Indonesia
Instagram: 67,469,684
TikTok: 24,000,000,000
In recent years, Bali has increased in popularity in ways we could have never imagined. This tropical paradise is a must-visit for anyone looking to add some beachy vibes to their Instagram feed. With over 67 million hashtags and 24 billion TikTok views, Bali offers a wealth of breath-taking backdrops, from the crystal clear waters and white sandy beaches to the lush rice terraces and traditional temples.
9. Sri Lanka
Instagram: 13,524,733
TikTok: 16,400,000,000
This small island nation may not be as well-known as some of the other destinations on our list, but it’s definitely worth a visit. With over 13 million Instagram hashtags and 16.4 billion TikTok views, Sri Lanka offers a unique blend of cultural, natural, and historical attractions, from the ancient rock fortress of Sigiriya to the stunning beaches of the south coast. Perhaps you could be the first of your friends to visit this gorgeous destination and start a trend?
10. Sydney, Australia
Instagram: 35,638,423
TikTok: 15,100,000,000
Sydney, Australia is a must-see destination for any traveler looking to capture some of the most iconic and Instagrammable spots in the world. The city is home to the famous Sydney Opera House and Harbour Bridge, both of which offer stunning views and make for perfect photo opportunities. Whether you’re looking to capture the unique architecture of the Opera House or the beauty of the Harbour Bridge, Sydney is a city that will not disappoint.
But Sydney is not just famous for its architectural landmarks, it is also home to some of the most beautiful beaches and parks in the world. From Bondi Beach to Coogee Beach, and from Hyde Park to Royal Botanic Garden, Sydney offers a diverse range of outdoor spaces that are perfect for capturing nature’s beauty. These locations are not only great for photography but also perfect for a picnic, swim or a walk in the park.
With its combination of iconic architecture, beautiful beaches, and picturesque parks, it’s no surprise that Sydney has a total of 15,135,638,423 hashtags on Instagram and TikTok. These hashtags are a testament to the city’s Instagrammability and the popularity of Sydney as a travel destination.
11. North Island, New Zealand
Instagram: 21,845,003
TikTok: 14,400,000,000
The North Island of New Zealand is a top destination for Instagram enthusiasts. With a staggering 14,421,845,003 hashtags, it’s clear that this island is a popular choice for those looking to capture stunning photographs and videos to share with their followers.
One of the main reasons for its popularity is the island’s breath-taking natural beauty. The North Island is home to some of the most beautiful beaches in the world, with crystal clear waters and white sandy shores. The island also boasts a range of majestic mountain ranges, offering panoramic views and endless opportunities for outdoor photography.
If you’re planning a trip to New Zealand in 2023, be sure to include the North Island on your itinerary. Whether you’re a seasoned traveller looking for new and exciting destinations to explore, or a social media enthusiast searching for the perfect backdrop for your next post, this island has something for everyone. Don’t miss out on the opportunity to capture the stunning natural beauty of the North Island and share it with the world.
12. Baku, Azerbaijan
Instagram: 32,179,767
TikTok: 13,200,000,000
Baku, the capital of Azerbaijan, has a total of 13,232,179,767 hashtags on Instagram and TikTok. The city is known for its stunning architecture, including the iconic Flame Towers, as well as its vibrant food and nightlife scene.
13. Singapore
Instagram: 41,433,628
TikTok: 11,700,000,000
With a total of 11,741,433,628 hashtags, Singapore is a popular destination for Instagrammers. The city-state is known for its modern skyline, beautiful gardens, and diverse cultural attractions.
14. Tokyo, Japan
Instagram: 60,313,038
TikTok: 11,000,000,000
The bustling capital of Japan has a total of 11,060,313,038 hashtags on Instagram and TikTok. Tokyo is known for its unique blend of traditional and modern culture, as well as its bustling streets and vibrant nightlife. But there’s so much more to Tokyo than just its vibrant streets. For starters, there’s the iconic Tokyo Tower, a must-see destination that offers stunning views of the city skyline. And let’s not forget about the famous Shibuya Crossing, where thousands of people cross the street at the same time, creating a truly unique and unforgettable experience.
If you’re looking for a taste of traditional Japanese culture, Tokyo has plenty to offer. From the serene gardens of the Imperial Palace to the famous Senso-ji Temple, there’s no shortage of beautiful and historic sites to explore. And while you’re at it, don’t miss out on the chance to experience a traditional tea ceremony or try your hand at calligraphy.
But perhaps what makes Tokyo truly Instagrammable is the way it seamlessly blends the old with the new. You can find a vibrant and colorful street art next to a 400-year-old temple and a futuristic skyscraper next to a traditional wooden house. Tokyo is a city where tradition and modernity coexist in perfect harmony and every corner you turn is a photo opportunity.
15. Seoul, South Korea
Instagram: 21,808,064
TikTok: 8,000,000,000
You might be surprised to see South Korea on this list, but with a total of 8,021,808,064 hashtags, Seoul is a popular destination for Instagrammers. The city is known for its stunning temples and palaces, as well as its vibrant street food scene – the ideal place for taking those all-important feed-worthy shots.
16. Maldives
Instagram: 10,148,083
TikTok: 6,900,000,000
The Maldives is quite literally a paradise for Instagrammers, with a total of 6,910,148,083 hashtags. The small island nation is known for its stunning beaches and crystal-clear waters, making it the perfect destination for a tropical getaway.
17. Seattle, USA
Instagram: 22,853,023
TikTok: 5,200,000,000
Is it any surprise that the USA has made this list multiple times? We didn’t think so. The Pacific Northwest city of Seattle has a total of 5,222,853,023 hashtags on Instagram and TikTok. The city is known for its stunning natural beauty, including the iconic Space Needle and Mount Rainier, as well as its vibrant music and arts scene – ideal for the in-feed shots.
18. Buenos Aires, Argentina
Instagram: 24,570,706
TikTok: 5,100,000,000
The capital of Argentina has a total of 5,124,570,706 hashtags on Instagram and TikTok. Buenos Aires is known for its vibrant culture and stunning architecture, including the iconic Obelisco and Teatro Colon. The city is also home to some of the most beautiful and historic neighbourhoods in the world. San Telmo and La Boca are must-see destinations for any traveller, with their colourful houses, cobblestone streets, and lively tango scene. The bohemian neighbourhood of Palermo is also a great place to explore, with its trendy cafes, boutique shops, and street art. If you’re looking for a taste of high culture, Buenos Aires has plenty to offer.
19. Ibiza, Spain
Instagram: 18,828,299
TikTok: 4,500,000,000
The Mediterranean island of Ibiza has a total of 4,518,828,299 hashtags on Instagram and TikTok. The island is known for its beautiful beaches and vibrant nightlife, making it a popular destination for travellers looking for a party. For years now, Ibiza has been known for its nightlife – but ever thought about exploring in the day? This is the prime spot for gorgeous beach shots to fill your feed with gorgeous shots.
20. Dublin, Ireland
Instagram: 13,581,208
TikTok: 4,500,000,000
With a total of 4,513,581,208 hashtags on Instagram and TikTok, Dublin is a popular destination for Instagrammers. The city is known for its rich history and cultural heritage, as well as its vibrant nightlife and charming streets.
21. Marrakech, Morocco
Instagram: 10,408,831
TikTok: 3,900,000,000
The city of Marrakech has a total of 3,910,408,831 hashtags on Instagram and TikTok. The city is known for its stunning architecture, including the iconic Koutoubia Mosque, as well as its vibrant markets and colourful streets – so what are you waiting for? With affordable, yet luxurious accommodation and some of the most beautiful spots – your followers won’t know what hit them.
22. Iceland
Instagram: 14,206,893
TikTok: 3,700,000,000
What Iceland lacks in size, it makes up for in personality. The small island nation of Iceland has a massive persona has a total of 3,714,206,893 hashtags on Instagram and TikTok. The country is known for its stunning natural beauty, including breath-taking waterfalls and geysers, as well as its unique culture and history. Whether you’re into picturesque natural spas, or want to hike around national parks – you will find it in Iceland. This place truly is #travelgoals.
23. New Orleans, USA
Instagram: 12,045,679
TikTok: 3,000,000,000
The city of New Orleans has a total of 3,012,045,679 hashtags on Instagram and TikTok. The city is known for its rich cultural history and vibrant nightlife, as well as its beautiful architecture and delicious food. Beyond its cultural heritage, New Orleans is also known for its vibrant nightlife scene. The city is home to a variety of bars, clubs, and music venues, where visitors can enjoy live music and dance the night away. The French Quarter, also known as the Vieux Carré, is particularly popular for its nightlife, with many bars and clubs located in the area. Visitors can also find live music in many of the city’s restaurants and outdoor spaces.
The city is also popular for its festivals and events, from the famous Mardi Gras celebration to the New Orleans Jazz & Heritage Festival, the city has a variety of events throughout the year celebrating its unique culture, music, and art. What will you find on your next trip?
24. Tulum, Mexico
Instagram: 8,352,848
TikTok: 2,900,000,000
The coastal town of Tulum is a popular destination for travellers due to its beautiful beaches and stunning Mayan ruins. With a total of 2.9 billion hashtags on Instagram and TikTok, Tulum is a highly sought-after destination for those looking to capture the town’s unique culture and atmosphere. Visitors can explore the ancient Mayan ruins, such as the Tulum Castle and the Temple of the Frescoes, or relax on the town’s beautiful beaches.
25. Hong Kong
Instagram: 40,499,478
TikTok: 2,800,000,000
With a total of 2.8 billion hashtags on Instagram and TikTok, Hong Kong is a popular destination for Instagrammers. The city is known for its vibrant nightlife and bustling streets, as well as its stunning skyline and beautiful beaches. Visitors can take a tour of the city’s famous skyline, such as the Victoria Peak, or explore the city’s vibrant neighborhoods, such as Central and Causeway Bay. Hong Kong is a must for anyone looking to upgrade their social media pressence.
26. Cape Town, South Africa
Instagram: 13,257,705
TikTok: 2,700,000,000
The city of Cape Town is known for its stunning natural beauty, including Table Mountain and the Cape of Good Hope. With a total of 2.7 billion hashtags on Instagram and TikTok, Cape Town is a highly sought-after destination for those looking to capture the city’s unique culture and atmosphere. Visitors can take a cable car to the top of Table Mountain for panoramic views of the city, or visit the Cape of Good Hope for a hike and scenic views of the ocean. The city is also known for its vibrant culture, delicious food and diverse population – who wouldn’t want to see this on their feed?
27. Phuket, Thailand
Instagram: 10,780,102
TikTok: 2,200,000,000
The island of Phuket is known for its beautiful beaches and stunning temples. With a total of 2.2 billion hashtags on Instagram and TikTok, Phuket is a popular destination for travellers looking to capture the island’s unique culture and atmosphere – especially for unique TikTok content. Visitors can relax on the island’s beautiful beaches, such as Patong Beach, or explore the island’s temples, such as the Wat Chalong temple. You aren’t going to want to miss such a picturesque place to visit in 2023.
28. Oahu, Hawaii
Instagram: 7,510,528
TikTok: 2,100,000,000
The island of Oahu is known for its stunning beaches and beautiful natural landscapes and the perfect place for influencers to capture content to wow their followers. With a total of 2.1 billion hashtags on Instagram and TikTok, Oahu is a popular destination for those looking to capture the island’s unique culture and atmosphere. Visitors can relax on the island’s famous beaches, such as Waikiki Beach, or explore the island’s beautiful natural landscapes, such as the Diamond Head crater. The island is also known for its rich cultural history, including Hawaiian culture and its connection to the US military – so there is a little something for everyone here.
29. Kuala Lumpur, Malaysia
Instagram: 15,035,102
TikTok: 1,900,000,000
The capital city of Malaysia, Kuala Lumpur, is known for its stunning skyline, as well as its vibrant street food scene and beautiful temples and mosques. With a total of 1.9 billion hashtags on Instagram and TikTok, Kuala Lumpur is a popular destination for those looking to capture the city’s unique culture and atmosphere. Visitors can take a tour of the city’s famous skyline, such as the Petronas Twin Towers, or explore the city’s vibrant neighbourhoods, such as Little India and Chinatown. The city also offers a variety of temples and mosques to visit, showcasing the diverse culture of the city – so what are you waiting for?
30. Prague, Czech Republic
Instagram: 18,038,861
TikTok: 1,800,000,000
Prague – the city of adventure. The city of Prague has a total of 1,818,038,861 hashtags on Instagram and TikTok and is known for its stunning architecture, including the iconic Charles Bridge and Prague Castle, as well as its rich cultural history and vibrant nightlife. This is the perfect place for Instagrammers and TikTokers alike – as there is so much to capture in such a relatively small place. Everything so super accessible and easy to navigate, so you will be able to take in all of the sights – even if you’re only there for a weekend. Why not plan a couple of nights in this gorgeous city in 2023?
31. Bergen, Norway
Instagram: 3,657,422
TikTok: 1,800,000,000
The coastal city of Bergen is known for its stunning natural beauty, including the famous fjords that surround the city. The city has a total of 1.8 billion hashtags on Instagram and TikTok, making it a highly sought-after destination for those looking to capture the stunning landscapes and picturesque views. Visitors can take a boat tour to explore the fjords, or hike in the surrounding mountains for panoramic views of the city and its surroundings. Bergen is also known for its charming streets and colourful houses. The city’s historic centre, known as the UNESCO-listed Bryggen, is home to a row of colourful wooden buildings that date back to the Middle Ages. Visitors can stroll through the narrow streets, admire the colourful houses, and shop for traditional Norwegian souvenirs.
32. Tbilisi, Georgia
Instagram: 3,397,028
TikTok: 1,800,000,000
The capital city of Georgia, Tbilisi, is known for its stunning architecture and vibrant food and nightlife scene. The city has a total of 1.8 billion hashtags on Instagram and TikTok, making it a popular destination for those looking to capture the city’s unique culture and atmosphere. One of the major draws of Tbilisi is its iconic Narikala Fortress, which sits atop a hill overlooking the city. Visitors can take a cable car to the fortress for panoramic views of the city and its surroundings. The city also has a variety of historical and religious landmarks, such as the Sioni Cathedral and the Anchiskhati Basilica, which showcase the city’s rich history and cultural heritage.
Tbilisi is also known for its delicious food and vibrant nightlife scene. Visitors can indulge in traditional Georgian dishes such as khinkali and khachapuri, or sample local wines and beers. The city also has a variety of bars, clubs and music venues, where visitors can enjoy live music and dance the night away.
33. Edinburgh, Scotland
Instagram: 10,487,062
TikTok: 1,700,000,000
The city of Edinburgh has a total of 1,710,487,062 hashtags on Instagram and TikTok and is known for its stunning castle, beautiful gardens, and vibrant cultural scene, making it a popular destination for Instagrammers. Although it isn’t as exotic as others on this list, Edinburgh is the perfect place for cosiness and cottage-core goals for you Insta feed.
34. Warsaw, Poland
Instagram: 12,791,046
TikTok: 1,600,000,000
The capital city of Poland has a total of 1,612,791,046 hashtags on Instagram and TikTok. Warsaw is known for its stunning architecture, including the iconic Palace of Culture and Science, as well as its rich cultural history and vibrant nightlife. The history in Warsaw can evoke emotion, and it is important to spread awareness of the sad past Poland has. If you’re a history buff – this spot in a must.
35. Santorini, Greece
Instagram: 7,466,449
TikTok: 1,600,000,000
The island of Santorini is a popular destination for tourists due to its unique architecture and picturesque villages. The island is renowned for its white-washed houses and blue-domed churches, which make for the perfect backdrop for Instagram and TikTok photos. With over 1.6 billion hashtags on Instagram and TikTok, Santorini is a highly sought after destination for those looking to capture stunning photos and memories.
36. Tahiti, French Polynesia
Instagram: 1,694,651
TikTok: 1,000,000,000
The island of Tahiti is known for its stunning natural beauty, making it a popular destination for travellers. The island boasts crystal-clear waters and beautiful beaches, which are perfect for swimming, snorkelling, and relaxing. With over 1 billion hashtags on Instagram and TikTok, this is the perfect destination to really brighten up your news feed and get the shots you have always dreamed of.
37. Havana, Cuba
Instagram: 3,997,661
TikTok: 993,700,000
The capital city of Cuba, Havana, is known for its vibrant culture and beautiful architecture. The city is home to delicious food, music, and art, making it a popular destination for Instagrammers. With over 997 million hashtags on Instagram and TikTok, Havana is a popular destination for those looking to capture the city’s unique culture and architecture – just make sure to have lots of free storage space on your phone, as you will be taking a lot of photos.
38. Lisbon, Portugal
Instagram: 10,973,895
TikTok: 878,000,000
Lisbon – the perfect place for all influencers. The capital city of Portugal has a total of 888,973,895 hashtags on Instagram and TikTok. Lisbon is known for its stunning architecture, including the iconic Belem Tower, as well as its rich cultural history and vibrant nightlife.
39. Boracay, The Philippines
Instagram: 3,125,339
TikTok: 801,400,000
The Philippines cannot be left off this list. The island of Boracay has a total of 804,525,339 hashtags on Instagram and TikTok. The island is known for its beautiful beaches and crystal-clear waters, and we absolutely love all the shot taken here – what will you find for your feed?
40. Banff, Canada
Instagram: 3,007,578
TikTok: 764,100,000
The town of Banff has a total of 767,107,578 hashtags on Instagram and TikTok. Banff is known for its stunning natural beauty, including the iconic Banff National Park and Lake Louise, making it a popular destination for outdoor enthusiasts.
41. Hoi An, Vietnam
Instagram: 2,177,071
TikTok: 541,600,000
Hoi An, a UNESCO World Heritage Site, is a city that’s rich in history and culture. The city’s Old Town is a maze of narrow streets and beautiful buildings that date back over 400 years. The city is famous for its traditional wooden houses, colorful lanterns and beautiful temples. The Japanese Bridge, which is over 400 years old, is a must-see destination and a popular spot for Instagrammers.
The city also has a beautiful riverfront, where you can take a boat tour and enjoy the views of the city from the water. Hoi An is also known for its tailoring and you can find many tailor shops where you can get a custom-made suit or dress – it is no wonder that Hoi An has a total of 543,777,071 hashtags on Instagram and TikTok – could you get that important viral shot for your feed?
42. Amalfi Coast, Italy
Instagram: 3,513,928
TikTok: 517,400,000
The Amalfi Coast, a UNESCO World Heritage Site, is a stretch of coastline that’s famous for its stunning natural beauty. The coastline is dotted with picturesque towns and villages, each with its own charm and beauty. The region is also known for its crystal-clear waters, colorful houses and beautiful gardens. The iconic cliffs and the sea views make the Amalfi Coast one of the most Instagrammable places in the world. The Amalfi Coast has a total of 520,913,928 hashtags on Instagram and TikTok and is known for being naturally beautiful – what will you find here?
43. Wadi Rum, Jordan
Instagram: 154,408,703
TikTok: 195,400,000
Wadi Rum, also known as the Valley of the Moon, is a desert region that’s famous for its stunning sandstone cliffs and vast desert landscape. The region is perfect for adventure, from camel trekking and hot air ballooning to rock climbing and stargazing. The desert sunsets and sunrises are truly breath-taking and make for some of the most Instagrammable moments. The desert region of Wadi Rum has a total of 349,808,703 hashtags on Instagram and TikTok – so you are sure to capture some incredible shots for your feed when visiting here.
44. Kerry, Ireland
Instagram: 876,994
TikTok: 327,100,000
The county of Kerry has a total of 327,976,994 hashtags on Instagram and TikTok. Kerry, a county in the southwest of Ireland, is known for its stunning natural beauty. The region is dotted with picturesque villages, lush green landscapes and rugged coastline. The Ring of Kerry and the Dingle Peninsula are must-see destinations, offering breathtaking views of the Atlantic Ocean and the beautiful countryside. The region is also home to the famous Skellig Michael, an island that’s home to an ancient monastic settlement and a popular spot for Instagrammers.
45. Interlaken, Switzerland
Instagram: 852,395
TikTok: 163,000,000
Interlaken, nestled between the glistening waters of Lake Thun and Lake Brienz, is an outdoor enthusiast’s paradise. The town is surrounded by the beautiful Swiss Alps and offers endless opportunities for adventure, from hiking and skiing to paragliding and bungee jumping. The iconic Jungfrau mountain, one of the highest peaks in the Alps, is a must-see destination for any traveller. Take the famous Jungfraujoch railway to the top and enjoy the breath-taking views of the surrounding mountains and glaciers. It is no wonder that the town of Interlaken has a total of 163,852,395 hashtags on Instagram and TikTok.
46. Dubrovnik, Croatia
Instagram: 2,826,268
TikTok: 160,600,000
Dubrovnik, also known as the “Pearl of the Adriatic”, is a city that’s rich in history and culture. The city’s Old Town, a UNESCO World Heritage Site, is a maze of narrow streets and beautiful buildings that are over 700 years old. The city walls that surround the Old Town are a must-see destination, offering stunning views of the city and the sea. The city of Dubrovnik has a total of 163,426,268 hashtags on Instagram and TikTok. Dubrovnik is known for its stunning historic buildings and beautiful coastline, making it a popular destination for travellers.
The city’s beautiful coastline, with its crystal-clear waters and pebble beaches, is also a popular destination for travelers. Take a boat tour and explore the nearby islands, or simply relax on one of the many beaches and soak up the Mediterranean sun. Dubrovnik is a city that’s truly Instagrammable, from the stunning historic buildings to the beautiful coastline, every corner of Dubrovnik is a photo opportunity.
47. Masai Mara, Kenya
Instagram: 694,607
TikTok: 110,200,000
The region of Masai Mara has a total of 110,894,607 hashtags on Instagram and TikTok and is known for its stunning wildlife and vast grasslands, making it a popular destination for safari-goers. Kenya is the perfect place to get those rare shots of wild beasts, while also capturing other beautiful aspects of the country.
48. Ha Long Bay, Vietnam
Instagram: 1,135,093
TikTok: 73,200,000
The region of Ha Long Bay has a total of 74,335,093 hashtags on Instagram and TikTok. The region is known for its stunning natural beauty, including the iconic limestone cliffs and crystal-clear waters, making it a popular destination for travellers. Ha Long Bay is a natural wonder that must be seen to be believed. The emerald waters and towering limestone cliffs create a truly otherworldly landscape that’s perfect for photography. Take a boat tour and explore the thousands of islands and islets dotting the bay, each with their own unique beauty and hidden caves to discover.
The best way to experience Ha Long Bay is to stay overnight on a traditional junk boat. You’ll be able to witness the breath-taking sunset and sunrise over the bay and enjoy the tranquillity of being surrounded by nothing but nature. The experience is even more magical during the full moon or when the mist rises from the water, creating a mystical atmosphere.
49. Bruges, Belgium
Instagram: 1,383,543
TikTok: 72,900,000
The city of Bruges, known for its charming historic buildings and beautiful canals, has a total of 74,283,543 hashtags on Instagram and TikTok. Due to its picturesque setting, it is no surprise that Bruges is a popular destination for Instagrammers. Furthermore, it’s also one of the most visited places in all of Europe. With its charming streets, picturesque canals, and beautiful historic buildings, Bruges is a must-visit destination for anyone looking to capture stunning photographs and videos to share on social media.
50. Nice, France
Instagram: 20,277
TikTok: 334,800
Nice, France, boasts 355,077 hashtags on Instagram and TikTok, making it a popular spot for travellers and Instagram enthusiasts. However, for a truly iconic experience and picture-perfect shots, one must visit the Promenade des Anglais. This tree-lined boulevard stretches along the Mediterranean Sea, offering picturesque views of the coastline, clear blue waters, and beachfront. In fact, it is the perfect spot for Instagram shots in 2023. So, make sure to add it to your itinerary for your next visit to Nice.
Planning to head to one of these places in the new year? Share your Instagram-worthy shots with us on Instagram or Twitter by tagging @big7travel for a chance to be featured on our platforms.
