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Apparel and accessories

January 13, 2023

“Creating Infinity” provides a case study in luxury marketing – standing up splashy, multi-channel campaigns of this caliber are precisely where Louis Vuitton may just shine brightest. Image credit: Louis Vuitton “Creating Infinity” is a case study in luxury marketing, as multi-channel campaigns of this caliber are precisely where the brand shines brightest. Image credit: Louis Vuitton

 

French luxury house Louis Vuitton’s latest delivery represents one of its largest global offshoots in recent history.

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”,”iv”:”9a137f855391ec2268d40543a488e961″,”s”:”93f0e49593d1b87c”}