Away from the mainstream, Gucci has also recently started tapping into the niche zeitgeist. Case in point, it hired beloved TikTok trainspotter Francis Bourgeois to model its collaboration with The North Face earlier this year, before dispatching him to Milan Fashion Week to report on its catwalk show.
Grealish is already a fan of the fashion house and has been photographed wearing its instantly recognisable double G designs on bomber jackets, bucket hats and hoodies.
In his recent interview, the footballer opens up about his father’s supportive nature, trips to football practice as a young boy and his ‘everything I could have wished for’ childhood. ‘I think family is one of the most important things in life,’ he reveals to The Face. ’I can’t actually explain to you how close I am to my family.’