I’m thrilled to announce that we just crossed the 400,000 downloads of our WordPress plugin! I would like to take this opportunity to thank our fantastic users! You helped us shape, re-sharp and optimize RatingWidget for WordPress. I’ve started RatingWidget as a side-project on October 2010 since I couldn’t find a simple & Continue Reading
When it comes to making decisions online, especially when buying something on an eCommerce website, there are several different factors that affect customer purchasing behavior. One of the most important factors is social proof, also known as informational social influence. Social proof is a function of psychological and social factors Continue Reading
When you hear the phrase “five star rating”, your subconscious mind might jump to websites like Yelp, Facebook, or Google Places. These websites tout databases of five star ratings (and four star ratings, and so on!) that serve as customer testimonials. While many review websites offer consumers the opportunity to Continue Reading
An extremely popular and effective way to boost engagement with your audience, as well as to grow your base, is to create an online contest. Such competitions are often executed on social media platforms, with incentives for users that far outweigh the limited criteria for entering. Combined with a five Continue Reading
In 2017, freelance writer and regular VICE contributor Oobah Butler created a fake restaurant in his backyard rightfully named The Shed. His mission: to see it rise through the TripAdvisor ranks and become London’s most highly rated eatery. Image Source An appointment-only booking model, vague details, staged photos and plenty Continue Reading
The five-star ratings system is likely something you take for granted. It’s on Yelp, Google, and Amazon. And those are just the big guys. Your favorite recipe website might allow you to rate your favorite bites, while your favorite book review app (Goodreads, anyone?) prompts you to share your feelings Continue Reading
When you were a kid, you may remember watching your parents tote in the Sunday paper. They sit—coffee in hand—perusing through current events, sports, and maybe even the comics. And then, without fail, the catalogs and weekly ads would fall out onto the floor. Armed with scissors, they’d cut and Continue Reading
Think about the last product you bought online. Before the purchase was made, you likely walked through a checklist of criteria—something that’s become almost second nature. After finding the product that best aligns with your interests, maybe you checked the price, product details, sizing, and if you’re like most online Continue Reading
Put the words “star ratings” and “food” together in a sentence and your mind may automatically envision review platforms like Yelp. Popularized for its surfacing of crowdsourced, local restaurant hot spots, a user’s initial judgment of whether destinations are worth their time comes down to that collection of star ratings. Continue Reading
Star ratings without context are just that; a symbol with five points and a place in the night sky. Apply it as a means of rating across your brand’s product and services, however, and it takes on new meaning. For current customers, it becomes an easily recognizable way of expressing Continue Reading
