Why Shopee is optimistic about the long-term rise of e-commerce in SEA

Earlier this year, Shopee released its annual consumer trends report with insights about the way online shopping behaviour has changed across its five markets in Southeast Asia, namely Singapore, Malaysia, Indonesia, Vietnam and the Philippines.  “Even though we have emerged from the pandemic, it has changed the way many of us live, interact and work. Offline activities may have almost fully resumed this year, but our online habits still remain,” Zhou Junjie, chief commercial officer at Sho