Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
Most retailers slacking on personalization strategies: Adobe
![most-retailers-slacking-on-personalization-strategies:-adobe](https://ugolini.co.th/wp-content/uploads/2022/05/217318-most-retailers-slacking-on-personalization-strategies-adobe.png)
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.