Louis Vuitton bets big on Yayoi Kusama, begetting multi-channel magic

louis-vuitton-bets-big-on-yayoi-kusama,-begetting-multi-channel-magic
Spread the love

Apparel and accessories

January 13, 2023

“Creating Infinity” is a case study in luxury marketing, as multi-channel campaigns of this caliber are precisely where the brand shines brightest. Image credit: Louis Vuitton

 

French luxury house Louis Vuitton’s latest delivery represents one of its largest global offshoots in recent history.

{“ct”:”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”,”iv”:”9a137f855391ec2268d40543a488e961″,”s”:”93f0e49593d1b87c”}


 

Exit mobile version