Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. The aim, according to former chief executive Reuben Casey, was to reach out to a newer generation of customers and help them to explore the outdoors. And, according to the business’ chief customer officer Eva Barrett, the rebrand is working. Kathmandu has enjoyed recor
“It’s working”: Kathmandu unveils next step in radical redesign – Inside Retail
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