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The Tiger Street Food Virtual Festival is back with an epic collision between street food and streetwear — an experiential concept that will excite both foodies and streetwear enthusiasts. In its pursuit of elevating the eating experience, Tiger has brought on board renowned local streetwear brands to curate exclusive street food inspired streetwear, calling the collaboration the Hypefeast Drop.

The Hypefeast Drop is an exciting collaboration that highlights the eccentricities of street food and its bold flavours with the swag of streetwear. The collaboration sees exclusive limited-edition streetwear and merchandise up for grabs featuring celebrated local brands including TNTCO, EVERSINCE, Dissyco and Pestle & Mortar Clothing. 

Make every bite worth while with exciting items to cop in the Hypefeast Drop which includes The Swagger Salon T-shirt X Curry Noodles; Pestle & Mortar Bucket Hat X Fried Noodles; Eversince Oversized Long Sleeve X Pork Noodles; EK Collection Bracelet X Chicken Wings; Dissyco Sweatshirt X Claypot Chicken Rice; and TNTCO Button Up Shirt X Chicken Rice.






Some standout collaborations that shouldn’t be missed are the EK Collection Couple Magnet Bracelet inspired by perfectly grilled chicken wings. As the adage goes, “one is never enough” with grilled chicken wings being addictive and commonly eaten in a bunch — much like the bracelets that can be stacked and worn together. The other is definitely TNTCO’s streetwear design inspired by the holy grail of street food — chicken rice. Incorporating vintage graphic elements to invoke a sense of street food nostalgia, the TNTCO Button Up Shirt highlights a delectable mouth-watering plate of chicken rice that’s ready to be devoured.






As you enter the virtual realm, be sure to check out the Hype Store and the designs put together by these streetwear labels. With over 100 street food vendors readily available to tantalise you with their best dishes, there’s something for everyone at the Tiger Street Food Virtual Festival. On top of that, you’re also able to customise your avatar, and explore the Tiger Xclusive experience from the comfort of home as you enter the virtual world via mobile, tablets or supporting devices.




And there’s more good news — the festival will also be made available beyond Klang Valley and Penang, with the addition of Ipoh and Johor Bahru this year. Over 100 hawkers will be featured on the platform, serving innovative and classic dishes that cater to all of your cravings.

How to join?

All you need to do is sign up HERE — it is that simple.

Visitors can immerse themselves in the immersive 3D experience while enjoying extraordinary street food dishes from participating street food vendors, serving all-time favourites like char koay teow, curry laksa, chicken rice, chicken wings and so much more.

While you’re at it, collect Tiger Coins through fun games and activities including the interactive Street Food Hunt and Street Food Dash. These coins can be used to redeem vouchers for food, beers and merchandise.

You can also purchase Tiger and Tiger Crystal beer at your nearest supermarkets and convenience stores to receive foodpanda vouchers worth up to RM10.

The Tiger Street Food Virtual Festival 2021 will be available in the Klang Valley, Penang, Ipoh and Johor Bahru from 11th November 2021 to 19th December 2021, every Thursday to Sunday from 11.00am to 9.00pm with limited orders per week in each state. Take part now at www.tigerstreetfood.my or visit the official Facebook and Instagram page to find out more. 

The post Xperience the Xtraordinary at the Tiger Street Food Virtual Festival appeared first on Lifestyle Asia Kuala Lumpur.