vestiaire-collective-introduces-new-‘brand-approved’-tag-with-alexander-mcqueen

Vestiaire Collective introduces new ‘Brand Approved’ tag with Alexander McQueen

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We can go on about the myriads of pluses to second-hand luxury. The price-tags that don’t make eyeballs water. The rare, out-of-season, one-of-a-kinds. The feeling of giving a beautiful piece a second life. One barrier of entry, however, is the question of ‘authenticity’; the customer, here, will always be beholden to the integrity of the seller — and the platform from which it is sold from. Enter Vestiaire Collective’s new ‘Brand Approved’ tag, launched in collaboration with Alexander McQueen.

The Alexander McQueen pieces populating the ‘Brand Approved’ curation are pieces bought, worn, loved and now re-sold by long-standing customers and clientele of the British fashion house — invitation only. Post authentication by Alexander McQueen, each piece listed on Vestiaire Collective will also be accompanied with a special hangtag laden with NFC technology; this ensures full traceability and an authenticity that can be guaranteed.

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“Alexander McQueen is committed to a move towards circular practice, both in the design studio and in the development of new business models,: said Emmanuel Gintzburger, CEO of Alexander McQueen. “We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved programme and to give beautifully crafted pieces a new story. We are confident that our customers will be equally excited to take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future. We hope many houses will follow because to have impact-at-scale, we need to act collectively.”

Shop ‘Brand Approved’ Alexander McQueen listings on Vestiaire Collective here.

The post Vestiaire Collective introduces new ‘Brand Approved’ tag with Alexander McQueen appeared first on Lifestyle Asia Hong Kong.

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