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UAE-based retail conglomerate Gulf Marketing Group (GMG) is set to roll out 100 stores in Southeast Asia by 2025 as part of its strategy to further strengthen its presence in the region after more than two years in the market. 

The group entered Southeast Asia in 2020 through a purchase deal with Royal Sporting House, one of the region’s largest multi-brand sports retailers. Since then, the company has opened 31 stores across Malaysia, Singapore and Indonesia. 

The group has opened a 28,000sqft headquarters in Malaysia to run regional operations as it eyes further expansion and growth.

“We have taken a step forward to establish our new Asian headquarters in Malaysia, enabling GMG to capitalise on the burgeoning sports retail industry in Asia,” said Mohammad Baker, deputy chairman and CEO of GMG. 

“We have designed an aggressive roadmap for our brands in this region, and this move will also allow us to serve our Southeast Asian customers better, closer to home.”

The group acquired Nike-only retail stores in Singapore and Malaysia from Singapore-based distribution company SUTL Corporation last May. 

Working across the Middle East, North Africa, and Asia, it has introduced more than 120 brands into its markets, including international names such as Nike, Under Armour, and Timberland.