With all eyes on Nike in observance of Air Max Day, the Swoosh has taken the opportunity to tease its next collaboration with Travis Scott. Through Nike SNKRS, today we in turn received our first look at the rapper’s upcoming Air Max 1.
The Air Max sneaker is currently being previewed in the Nike SNKRS feed via a series of short clips, titled “Cactus Jack: Bring the Future to Light” (you can see screen grabs below). While a clear look is not given, the teaser does reveal an earthy colorway complete with Cactus Jack branding and Scott’s signature reverse Swoosh. We also see the shoe complemented by red and white hiker-style laces.
Interspersed throughout the footage are shots of Travis in the recording studio and on an exercise bike. The final frame then incorporates the caption: “Stay Tuned for more details on the Nike x Travis Scott Air Max 1, including availability and release information.”
This isn’t the first Air Max collaboration by Scott, but it will likely be the most coveted, in large part due to the cultural significance of the silhouette. While we wait for a closer look and coinciding release information, you can learn more about Travis’ sneaker collabs here.
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