tiffany-&-co.-and-supreme-tease-collaboration
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Tiffany & Co. and Supreme Collab
Image: Tiffany & Co.

Nearly two months ago, rumours surfaced that luxury jewellery brand Tiffany & Co. and streetwear label Supreme would be collaborating. The two brands have since made it official by teasing it on both their Instagram accounts.

On the social media platform, both brands posted the same video showing Supreme skater, Sean Pablo wearing a piece from the collab. The clip focuses on a pearl necklace accented by a silver oval pendant, which could be a revamped version of the iconic Tiffany heart necklace.

Besides the pearl necklace, the partnership is believed to include sterling silver necklaces, heart-shaped key pocket knife and studs, all accompanied with a special logo sticker. There is also no confirmed release date yet.

The move comes after LVMH’s acquisition of Tiffany & Co. who is spurring a slow, yet sure rebrand of the American jeweller. Earlier in the year, the brand had debuted a campaign with the tagline, “Not Your Mother’s Tiffany,” that was plastered across the streets of New York. Following this, the brand unveiled their new ambassadors: Beyoncé and Jay-Z in a series of videos.

This will not be the first time Supreme has collaborated with an LVMH-owned brand — it had teamed up with Louis Vuitton and Rimowa previously in 2017.

Other two big-name brands collaborating are Fendi and Kim Kardashian’s Skims. Kardashian and Fendi’s Kim Jones had come together to create a capsule collection. The collection includes shapewear, lingerie, swimwear, outerwear, and accessories. The collection drops tomorrow, November 9.

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