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The watch: The Casio Pro-Trek PRT-B70 series
The single best thing about this watch: There’s something fishy about it.
The backstory: Casio cooked up the ultimate buddy for a burgeoning fisherman: this watch tracks the best time to reel ‘em in—and even calculates the probability of catching something based on your time and location. And while that might sound like a niche concern, consider that the entire watch industry is built around serving professionals and hobbyists alike. Even though the Rolex Submariner is technically a diver watch, it’s just as popular with office-dwellers as it is among dedicated scuba fiends. In fact, these “tool” watches—whether they’re made for diving or piloting a plane—make up the hottest part of the watch market. Think of this Pro-Trek in the same way: even if you’re not a seasoned angler,this watch offers plenty to love design-wise. The chunky design calls to mind the celeb-favorite G-Shocks (also made by Casio) of the 2000s, and the dial features a colorful ring of fruity red, orange, and yellow accents. Plus: the digital display that highlights the best time to toss out a line isn’t just a useful tool—it’s a fun party trick to make a school of fish materialize on your watch. The thing about making a great tool watch is that it ends up just being a great watch, period.
Menswear’s gone fishing: Now may be a particularly good time to invest in a fishing-themed watch, as the sport has grown from hobby for the taciturn and wader-wearing to full-fledged menswear trend. We’ve been observing fishing’s influence on men’s style over the past few years. David Letterman put together one of our favorite outfits over the past few years: tactical waterproof jacket, bucket hat, roomy pants, and…a fishing rod. Letterman’s outfit was pure purpose—it just happened to look great. (Sounds a lot like this watch, to be honest.) Recently, none other than Supreme recognized the way the tide was flowing and teamed up with South2 West8, the coolest purveyor of fishing gear around. David Coggins, a menswear elder statesman, has a new book out on fishing. This Casio Pro-Trek is hitting at just the right time to catch this wave.
Where and when to buy it: The Pro-Trek is currently on sale at Amazon for $168.