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We’ll let you in on a secret: you don’t need to break the bank to serve runway-ready looks. While household names such as Louis Vuitton and Saint Laurent might lead you to believe that glamour comes at a lofty price, we’re here to let you know that true style doesn’t have to be costly. The rise in affordable fashion brands over the last 10 years proves this. Staud, House of Sunny, and Frankie Shop, to name just a few, have raised the bar for (and lowered the cost of) everyday glamour. Their unique pieces, such as the Frankie Shop’s Faux-Leather Blazer and Coach’s Pillow Tabby Bag, mean you can create a fashion-forward wardrobe that will see you through the seasons, without overextending your hard-earned paycheck.
That’s just a snippet of what’s out there, though—keep reading to discover affordable fashion brands that promise great quality at an accessible price point.
You have probably unwittingly seen Staud’s Large Moon Bag or a pair of its luscious shearling shoes on your Instagram feed. The brand has become the label for anyone who is anyone—including Kendall Jenner and Sophie Turner. Combining Californian bohemia with ’90s flair, Staud’s accessories and ready-to-wear collections feature go-to pieces for anyone who wants effortless style. The beauty of the label’s products, aside from its affordable price tag, is how they can work in all aspects of life. Take, for instance, the Crown Long Sleeve Polo Maxi Dress—its knit fabrication complements the wearer’s natural shape. You can wear as is while strolling around European cities this spring or dress it up with a Balenciaga belt and Saint Laurent pumps for a comfortable evening look. The appeal of Staud lies in its versatility.
Have you got what it takes to be a #GanniGirl? Since husband-and-wife duo Ditte and Nicolaj Reffstrup took creative control of the label in 2009, the Scandinavian brand has positioned itself as the ultimate style destination for contemporary shoppers. Its penchant for pastel, minimalist hues that are balanced out by loud ruffles and cottagecore-esque silhouettes have become the uniform for the new-fangled style set. What’s more: the label’s laser-focus on sustainability, which coincides with consumer’s eco-conscious values. In terms of styling, one Ganni garment is all you need to make a statement (see the Printed Cotton Poplin Shirtdress). Net net: Ganni’s an affordable fashion brand that’s not going anywhere anytime soon.
With a focus on the power of dressing, London-based brand Rejina Pyo creates clothes for women who want to curate a timeless and thought-provoking wardrobe. Balloon-sleeved dresses and garments with rock-inspired fastenings have become brand signatures, with influencers and editors such as Eva Chen taking a shine to their individualistic air. Having always had a taste for luxury fashion, Pyo wanted to produce clothes for the everyday woman that are stylish, versatile (you can wear the Pleated-Collar Cotton Poplin Blouse to coffee and cocktails), and most importantly, affordable.
When long-time friends Paloma Lunna and Tana Latorre launched their 50 sweatshirt capsule collection in 2014, they didn’t expect they would sell out—let alone be worn by everyone from Kaia Gerber to Gigi Hadid. Created on the premise of community and intentionality, Paloma Wool’s psychedelic knits and trippy pants have garnered a cult following. All of its pieces are created in small batches by local manufacturers in Spain and Portugal, proving that affordability and sustainability can go hand-in-hand.
If you can’t fly to Paris, then a quick purchase from Rouje is the next best thing. Created by Jeanne Damas in 2016, Rouje encapsulates the best parts of Parisian women: their style and blasé attitude. Her vast range of ready-to-wear clothes (we encourage you to try the relaxed jeans), accessories, shoes, are made to work with the wearer, not against them. This isn’t just another French brand made for wannabe-Jane-Birkins. No, Rouje is about the celebration of women from all walks of life. This is demonstrated in Rouje’s ever-growing product selection, which now includes makeup, and the label’s editorial vertical, entitled Portraits of Women, which shines a spotlight on the illustrious lives of many women. It’s this personable aspect that keeps loyal shoppers coming back for more.
Combining retro patterns with optimistic colors, such as lime and sky blue, House of Sunny is the affordable designer brand you didn’t know you needed. The brainchild of creative director Sunny Williams, the East London label resides in its own lane: between old styles and our new eco-conscious mindsets. Its ready-to-wear collections, which are produced on a “shop-it-before-we-drop-it” basis, consist of the fur-trimmed and flared pants that gained popularity in the ’70s and ’90s. This thoughtful approach has made it a favorite affordable brand amongst Gen Z shoppers and Kardashians alike—Kendall Jenne’s adoption of the Hockney Dress boosted the label’s Instagram followers and frequent shoppers.
For a fresh-off-the-runway appearance at an affordable price, look no further than Zara. The Spanish brand’s ability to keep up with changing trends while offering a core collection of staple pieces has made it one of the most successful brands on the market. However, its fast-paced business model hasn’t affected its garment’s quality or its mission to promote a more sustainable future. Zara’s Join Life label, which was founded on 35 percent of its total product range in 2020, includes products ensure the wellbeing of workers and use materials that are good for the environment.
Paris Georgia is an affordable fashion label created by women, for women. Launched in 2015, the New Zeland-based brand offers staples pieces constructed from luxury materials such as cashmere and silk. These slip dresses have become a favorite amongst the stye set (actress Phoebe Tonkin regularly sports the brand) for their seductive appeal and made-to-last construction. Season after season, Paris Georgia proves that everyday elegance can be found in a select number of fine, affordable pieces.
As one of the leading brands in American fashion, Coach has developed a reputation for high-quality designs at affordable prices. The 80-year-old brand’s first line consisted of 12 handbags, which were inspired by baseball gloves and their supple and durable designs. Fast-forward to the present day and the luxury brand is still setting the style agenda. The Coach Pillow Tabby Bag became one of the must-have style companions of last year for its soft silhouette, minimalist appeal, and endearing colorways. It’s Coach’s ability to change with the times which makes it such a household name today.
After heading the design at Ralph Lauren, Nili Lotan took her understanding of everyday elegance and decided to go it alone in 2003, launching her own namesake brand. Refusing to cave to the rise of logomania, Lotan focused her attention on creating luxury pieces that could work as the backbone of your wardrobe (think: bootcut jeans and tailored shirts). It was a move that proved to be successful for Lotan, as she generated over $250,000 two months after opening her first Tribeca store in 2006. 15 years later, her designs are a key part of American women’s closets.
Baum Und Pferdgarten
Founded by Rikki Baumgarten and Helle Hetsehave, the Scandinavian fashion label merges more than just their names, but also the designer duo’s aesthetics. While the brand’s collections consist of clashing colors and different patterns, their products don’t look out of place or at war with each other. Instead, they work cohesively. Staple products such as rain boots and prairie dresses showcase this by fusing romantic silhouettes with pragmatic fabrications that you can easily incorporate into your everyday wardrobe. Don’t believe us? Try it for yourself.
What started as a vintage outlet in 2009 has turned into a brand in its own right. By keeping sustainability at the core of its vision, Reformation has fostered a community of thoughtful shoppers and eco-friendly products at affordable prices. Using deadstock fabrics and low-impact materials, each one of Reformations garments, from its minidresses to maxi skirts, are made to be as good for the environment. This is your one-stop shop for guilt-free affordable fashion.
In 2017, model, muse, and all-around it-girl, Alexa Chung decided to go from simply wearing the hottest designs to making them with the launch of her eponymous brand: Alexachung. Characterized by its quintessentially British aesthetic (see: crisp shirts and tweed coats), Chung’s product offering looks like it comes directly from her own wardrobe. Though, maybe this is because the fashion icon can be seen wearing samples of her collections on Instagram. However, it isn’t all just straight-line tailoring; romantic pussy-bow blouses, ’60s-inspired mini skirts, and flared jeans are emblems of Chung’s personality and inherent style. With products starting at $200, Chung proves that high-quality fashion can be attainable.
For understated luxury straight from California, look no further than Vince. Built on the premise of comfortable and effortless style, Vince offers a wardrobe that’s equally on-trend as it is utilitarian. Whether you need a linen-blend playsuit for frolicking throughout the summer or a turtleneck to combat the colder seasons, this American brand has a gained reputation for reliable essentials that do not disappoint.
Minimalist dressers, this one’s for you. Created with the city girl in mind, the Frankie Shop takes the best parts of French style and reimagines it in a way that appeals to all fashion-forward urbanites from New York to London. The label’s collection of necessary basics, such as polished ivory blazers and crewnecks made for layering, makes everyday style feel attainable and not bank-breaking.