Discover these cool newcomers.
Aside from their massive Instagram following, what do trendsetter celebrities like Bella Hadid, Dua Lipa, and Kendall Jenner all have in common? Their killer, unique fashion sense. We’re here to spill their (or in some cases, their stylists’) secret: the indie clothing brands that the masses have yet to discover.
You know Hadid’s cropped bra-looking top moment from summer 2020? We have Mirror Palais to thank for it. Or perhaps Kendall Jenner’s more recent knit floral embroidered vest last month? Meet Tach Clothing. The celebrity set isn’t the only one sporting these up-and-coming names—take a glance at your favorite Instagram influencers’ feeds and you’re bound to see a few.
To help get you up to speed, we’ve put together a lengthy list of the coolest indie labels on the market. These brands span from your everyday basics (hello, Gil Rodriguez) to colorful handbags (see: Edas). The best part? You’re one of the first to know about them—until your friend steals that chic Maisie Wilen dress, that is. Keep scrolling to get well-acquainted with 16 emerging independent brands.
Shop the Best Indie Clothing Brands
Aya Muse translates to beautiful inspiration (the first word translating from Japanese; the second, Greek). Designer Tina Rodiou’s approach is rather intuitive: she simply creates what she wants to wear, not what she thinks others do. It’s exactly this process that has generated trend after trend. From its knit tank and skirt sets to its cool halter tops, there’s something for everyone in Aya Muse’s rotation.
Danielle Guizio is on every cool girl’s radar, and for good reason. Since its launch in 2014, Guizio’s namesake label is has become a go-to destination for going-out clothing, such as corsets, cut-out tops, and slip dresses. That’s not to say there’s not cozy at-home basics as well (see: its selection of cropped sweaters and knit leggings). Did we mention stylish stars like Hailey Bieber and Lady Gaga love the brand?
If you can believe it, LaQuan Smith started his eponymous brand at just 21 years old. Born in Queens, the designer’s grandmother taught him sewing and pattern-making at a young age. Now he’s creating luxury ready-to-wear, including sultry dresses, sleek bodysuits, and trendy mini skirts worn by A-listers like Rihanna and Beyoncé. Smith even took over the Empire State Building (casual) for his first-ever runway show this fall, which created lots of buzz.
After serving as a womenswear designer at Yeezy, Maisie Schloss branched out on her own and launched Maisie Wilen in June 2019. Clearly, Kanye West is a fan of her work, as the artist provided her with seed funding for the newfound brand. Maisie Wilen is beloved for its bodysuits and skin-tight dresses, which are oftentimes splashed in bright colors and marbled prints. In addition to the whole Kardashian clan, other stars like Camila Mendes and Rowan Blanchard often flock to the label.
In need of some new everyday basics? Your search is over, thanks to Gil Rodriguez. Based in Los Angeles, Eliana Gil Rodriguez’s namesake brand is a one-stop shop for closet essentials—sports bras, midi dresses, and sweatshirts included. Rodriguez’s former decade-long tenure at American Apparel is evident through the indie clothing brand’s cozy-cool aesthetic.
Based in London, ELLISS was founded by Elliss Solomon in 2016. The Central Saint Martins graduate launched the brand out of a passion to make clothing using conscious production practices that yield little waste. To craft its super-soft, abstract attire, ELLISS uses organic cotton, hemp, and bamboo. If wild patterns aren’t your thing, don’t fret: the brand offers up minimalist tops and bottoms, too.
Meaning “twins,” Gimaguas was established by twin sisters Sayana and Claudia Durany (hence the name) in 2016. Thanks to the duo’s background—Sayana studied fashion design while Claudia studied finance—the Spanish label was quickly off to a flying start. Each of Gimaguas’ unique collections are crafted by artisans based in Jaipur, Madagascar, and Mexico. The result: clothing and accessories that are the epitome of stylish vacation wear.
Kenneth Ize, a Lagos-born and based designer, founded his namesake label back in 2013 with the goal of creating pieces steeped in Nigerian craft and tradition. His credients are impressive—Ize was a 2019 LVMH Prize finalist and was also awarded Designer of the Year at the Arise Fashion Week Awards. Any one of the brand’s colorful striped pieces will add a sense of joy to your closet.
Over the past year or so, KNWLS (formerly known as Charlotte Knowles) has completely blown up. After graduating from Central Saint Martins, designer Charlotte Knowles launched her mamesake London-based label. Corsets, eye-catching prints, and funky footwear are what the label champions. Plus, there’s a long list of celebs who support the indie clothing brand—some being Dua Lipa, Bella Hadid, and Nicki Minaj.
Amina Muaddi’s signature heels are adored by celebrities and influencers alike. Being raised between Jordan, Romania, and Italy gave Muaddi tons of exposure to various fashion worlds. Upon studying at the European Institute of Design in Milan, Muaddi realized her true passion: designing shoes. In addition to her glass slipper-inspired footwear, the brand also produces mini “party” bags and jewelry.
As the founder of now-shuttered LA concept store Shop Super Street, Lucy Aiken already had her foot in the door before setting out on her own. For her foray into designing back in 2017, Aiken decided on Ciao Lucia, which is catered to “the girl on eternal vacation.” The pieces are influenced by Aiken’s love of Italian graphic design, as well as the vintage postcards and old liquor posters she would collect over the years. In Ciao Lucia’s resort wear collections, the indie clothing brand offers up dreamy silk sets, floral dresses, and knitwear.
Christopher John Rogers
If you’ve tuned into the new Gossip Girl reboot, you’ve seen Christopher John Rogers’ colorful creations (yes, there’s an episode that even showcases an entire CJR runway show). Since Rogers founded it in 2016, New Yorkers can’t seem to get enough of the indie clothing brand’s unbridled optimism. Between the vibrant stripe collection to the voluminous tops, the label will add a much-needed splash of excitement to your wardrobe.
Listen up, minimalists: if you don’t know about TOVE yet, then you’ve been missing out. Established by Camille Perry and Holly Wright in 2019, the label is known for its classic, on-trend assortment of dresses, blouses, and trousers. You’ll definitely hold onto the pieces for more than one season.
If you’ve heard of cult-favorite indie clothing brand Rosemilk, thank you’re already familiar with designer Marcelo Gaia’s work for quite some time now. A year after he decided to shut down the brand, Gaia launched Mirror Palais in August 2019. The unique name is full of nostalgia: Gaia used Mirror Palais as a social media username growing up. The Brazilian-American founder was raised in New York City by a single mother—and back then, he would find inspiration while rummaging through her closet. His label today draws influence from her most prized pieces, including high-waisted bikinis and ’80s-era skirt suits.
New York-based accessories label Edas is taking the industry by storm. Head designer Sade Mims’ mission is to create each piece so that it’s truly one-of-a-kind. In fact, the label makes all of its jewelry by hand. In addition to its sculptural jewels, the indie clothing brand serves up adorable mini bags, many of which you’ll find in the closets of New York trendsetters.
Designed and produced in Uruguay, Tach Clothing is the brainchild of Sabrina Tachdjian. Plucking inspiration from vintage clothing, the brand creates handmade pieces that are playful with a modern spirit. Between kitschy vests and checkered midi dresses, the label is always coming out with items that are full of excitement.