Versace’s new La Medusa handbag takes centerstage along models Kendall Jenner, Mona Tougaard, Hailey Baldwin, and Precious Lee photographed by Mert & Marcus, for the brand’s upcoming Spring-Summer 2021 campaign.
“With these images I wanted to portray the modern Medusa. Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa. All of us, with our differences and unique characters, we can express ourselves also in the way we decide to dress. The same thing is true for me, of course. We live in a world in which gender differences are no longer important and we have been given a kind of freedom like never before. Let’s use it and use it well!” – Donatella Versace
Medusa is the ruler of Versacepolis and namesake of Versace’s latest handbag line, La Medusa. Each style is adorned with a Medusa-head plaque – the same plaque that’s on the doors of Via Gesù, 12: the brand’s first headquarters in Milan. The bag takes centerstage in a series of imagery and videos that portray strength, confidence, and seduction – values at the core of the brand and our Spring-Summer 2021 Collection.
Wearing designs depicting the sea themed Trésor de la Mer motif, the models are illuminated by droplets of saltwater and pictured next to vibrant neon jellyfish, which are called Medusa in Italian.