As sustainability efforts grow, circular fashion is coming to the fore, with ever more stylish ways to end throwaway purchasing habits and lengthen the lifespan of valuable pieces. Promisingly, it’s estimated that the resale market will outgrow the fast fashion industry in the next decade, but buying and selling pre-loved designer items can be a headache – until now.
Cudoni is the expertly curated marketplace on a mission to change this, bringing elegant, concierge-style luxury to the resale process. It offers a seamless service for those wishing to extend the life of their designer pieces and curates a unique, authentic collection for buyers looking to shop sustainably – and in serious style. From an Hermès Birkin to a statement floral Rixo dress, there is no end of treasures to be found on Cudoni, including clothes, jewellery and accessories. Founded by successful young entrepreneur James Harford-Tyrer, the company is named after one of its first clients, Countess Antonella Cudone, and it is fast becoming the secret weapon of sophisticates in-the-know.
It was designed to provide the most convenient and rewarding way to buy and sell luxury pieces, but how does Cudoni achieve this noble aim? Rather than adopting a peer-to-peer model, it offers a Concierge service for all clients selling items, with experts on hand throughout the entire process. Forget wasting time photographing, listing and guessing the value of items; the moment they sign up, clients are assigned a personal account manager, who can offer expert valuations, item authentication and home collections. Once the process begins, extensively analysed market research and specialist knowledge ensures that sales are as quick as possible, and that they secure maximum returns. Above all, the Cudoni Concierge appreciates that every client is unique, offering a personalised approach every time.
Those more interested in shopping than selling can also benefit from Cudoni’s service, with quality guarantees and next-day shipping for a seamless experience. To fully understand each item before it is presented to the international network of luxury buyers, experts gain a clear understanding of its heritage, including the year it was made and the collection or season it belongs to. The authentication process is extensive, ensuring that pieces are of top quality and priced fairly. A wide variety of factors is considered, including hardware, stitching, lining, labels, typeface and serial codes.
‘It really is a comprehensive process from start to finish,’ says Mahenoor, Cudoni’s Head of Authentication. ‘I’ll feel the bag, the weight of its hardware, smell the leather, assess the stitch count and format of the stamp. And that’s only within the moment it’s placed before me.’
So, whether a lockdown declutter has left you with a bounty of treasures longing for new homes, or you’re after some new signature pieces now that socialising is back on the agenda, Cudoni is the place to be.