In honour of Pride Month, a host of beloved beauty brands are pledging their support for the LGBTQIA+ community.
Jean Paul Gaultier, for example, has created a limited edition Le Male Pride Collector bottle, where the iconic sailor stripes have been replaced with the colours of the Pride flag. 100 per cent of profits from this bottle go to AKT, the national LGBTQIA+ youth homelessness charity.
Across the pond, Los Angeles-based make up brand Morphe has created a vibrant limited edition Live With Love Artistry Palette, with 100 per cent of the net proceeds going to The Trevor Project: the world’s largest suicide prevention and crisis intervention organisation for LGBTQIA+ youth.
In addition, Queer-owned LA fragrance brand, Boy Smells, has debuted its PRIDE Radiance Collection, in celebration of the individuality of the LGBTQIA+ community and its allies. And haircare brand Ouai, founded by celebrity hairstylist Jen Atkins, is donating $20,000 to the Los Angeles LGBT Centre.
At Allies of Skin, a Singaporean skincare brand, Pride is celebrated daily; in fact the brand name was inspired by the founder’s appreciation for his own Allies. As an LGBTQIA+ founder, Nicolas Travis continues to support charities such as Mermaids, an organisation that supports transgender, non-binary and gender-diverse children and young people. This month the brand is hosting a series of LGBTQIA+ voices on their social channels.
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