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Instagram is perhaps the world’s most influential of all the social networks.

And for celebrities, it offers a unique platform to connect with their audience through glimpses of their private lives, voicing their opinions on issues, participating in brand endorsements and interacting with their fans across the world.

Curious about what the most-followed Instagram accounts are right now? We’ve rounded up the top 10, with a special mention of the most popular accounts in Asia.

Here are the most followed Instagram accounts in the world, with figures as of 9 February 2021.

[Featured and hero image courtesy of KKW BEAUTY via Facebook]

1. Instagram (@instagram)

Followers: 385M

Yes, the official handle of Instagram itself comes out tops among the most-followed accounts on the platform. It currently boasts 385 million followers with over 6,600 posts covering a range of topics and the latest updates from Team Instagram. Among them are posts of horseshoe-shaped highways in the United States, snow-covered castles in Germany, comedic videos by Elsa Majimbo (check out her handle @majimb.o), and the usual cat yawn.

2. Cristiano Ronaldo (@cristiano)

Followers: 258M

The Juventus star is the world’s most followed person on the ‘gram. In January last year, he became the first person to have more than 200 million followers on the platform. The number currently stands at 252 million. Ronaldo’s posts are mostly about family and football with the occasional promotion of his label, CR7, thrown into the mix.

3. Ariana Grande (@arianagrande)

Followers: 218M

The singer, who won the 2019 Grammy Award for Best Pop Vocal Album for “Sweetener”, is the most-followed woman on Instagram with 214 million followers. Her account offers a cheeky peek into her life behind-the-scenes.

4. Dwayne Johnson (@therock)

Followers: 214M

Touted as “the most likeable guy in the world” by The Profile, wrestler-turned-Hollywood blockbuster star Dwayne ‘The Rock’ Johnson has 210 million people following his every move. The highest paid actor in the world wields the power of his Instagram account to surprise fans, promote his homegrown tequila brand Teremana, record playdates with his toddler, and show off his cheat meals among a host of other activities that have us glued to every update.

5. Kylie Jenner (@kyliejenner)

Followers: 212M

Beauty mogul and youngest Kardashian-Jenner sister, Kylie, has millions of followers hooked on her universe of beauty, fashion, and luxury. Fun fact: She was the record holder for the most liked picture, which showed her holding the tiny hand of her newborn daughter Stormi, on Instagram till January 2019 when the picture of an egg posted by @world_record_egg broke it. Yet she continues to rank high up in the accounts that garner maximum likes.

6. Selena Gomez (@selenagomez)

Followers: 206M

Gomez’s feed is an interesting mix of notes about her human rights activism, beauty brand Rare, her work in film and music, a creative side (such as her many beautiful shoot images), and the many things she’s so passionate about.

7. Kim Kardashian (@kimkardashian)

Followers: 202M

Undoubtedly the most famous Kardashian, Kim’s followers are treated to a myriad of Stories, Reels and videos from the reality star’s home life, along with branded content campaigns. Most notably, her work on prison reform in the United States has gained traction. Rumours of a possible divorce with her husband Kanye West has now brought Kim renewed media attention.

8. Lionel Messi (@leomessi)

Followers: 180M

The second footballer making it to the top 10 most followed accounts, Messi is a legend who never fails to impress his 180 million fans. Even though the captain of both the national Argentinian team and Spanish club Barcelona doesn’t post as often as his peers, his updates quickly go viral on social media when he does.

9. Beyoncé (@beyonce)

Followers: 163M

Queen Bey, as her fans call her, is the proud winner of a whopping 24 Grammys, along with several other professional achievements as a musician, actor and entrepreneur. She’s also known to use her Instagram account to bring attention to social issues like Black Lives Matter, and to show her support for US president-elect Joe Biden and Kamala Harris.

10. Justin Bieber (@justinbieber)

Followers: 160M

The Canadian singer-songwriter’s Instagram feed has seen quite a transformation over the last few years. His journey from a teen sensation to troubled youngster and eventually growing into a deeply spiritual and religious personality has been well documented on his account. His posts generally feature him honing his skills as a performer, a few uplifting quotes, and adorable pictures with his wife Hailey Baldwin.

The post The 10 most followed Instagram accounts in the world, in order of follower count appeared first on Lifestyle Asia Bangkok.