tatler-experts’-corner:-if-i-feel-i-know-the-market-well,-do-i-need-to-use-a-buying-agent?
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As part of the Tatler SOS Experts’ Corner, we delve into the subject of owning a luxury property. Here, ​​Andrew Weir and Naomi Heaton from London Central Portfolio, give the low-down on why you really do need a buying agent.

Buyers frequently pose this question and to put it simply, yes, you do need a buying agent. Luxury property is, more often than not, one of your most valuable assets. Having a professional represent you during the search and acquisition process significantly improves not just the journey but importantly the outcome.

A common misconception for house buyers is that an estate agent looks out for your best interests. Estate agents, however, act for the seller, not the buyer, and are in the business of only selling what’s on their ‘books’, which will not always be right for you. A buying agent represents you, the buyer, matching your exact needs and requirements to the right property, accessing the entire market, not just what you have been able to uncover through your own best endeavours. The seller has an agent acting on their behalf, so why would the buyer not choose to benefit from a similar level of expert representation?

As a buying agent, we can save you time and money. There is an art and science to acquiring luxury property. Masters of the art of spotting the best on and off market opportunities, we pre-screen all potential opportunities on your behalf. We then apply the science compiling a short list of properties that exactly fit your criteria and financially add up, saving you time and ensuring you make the best decision. We are also professional price negotiators ensuring that our buyers acquire their chosen property at the most competitive price. If you lack the time or desire to register with multiple estate agents, spending your evenings and weekends viewing properties and want to be sure you are making the right choice at the right price, a buying agent is for you.

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