Tudor’s campaign includes the likes of football great David Beckham.
Big wave surfing is an uncompromising and unforgiving sport; a pursuit for the bold and a true reflection of the spirit that has driven Tudor since its inception.
READ ALSO: Making Waves: Tudor Is The Watch Partner Of These Extreme Surfing Competitions
Tudor’s #BornToDare signature celebrates the adventures of daring individuals who, over the years, have achieved the extraordinary on land, ice, in the air and underwater. It also refers to the revolutionary vision of Hans Wilsdorf, the founder of Tudor, who dared to manufacture affordable watches that are able to withstand the most extreme conditions.
Finally, it is a testament to Tudor’s uncompromising approach that has helped to make it what it is today; at the cutting edge of the watchmaking industry, with unique innovations that have become essential benchmarks. The #BornToDare spirit is supported globally by artists and sportswomen and men alike, whose remarkable achievements are the result of a fearless and visionary approach to life.
With Nic Von Rupp joining the ranks of the extraordinary personalities of the Tudor family, the brand further cements its global involvement with surfing and strengthens its daring message.
Thirst for the world
Born in 1990, to a German-American father and Swiss mother, and raised in Sintra, Portugal, Von Rupp’s international background gave him an early curiosity for travel and adventure. At just 9 years old Von Rupp began surfing, and his hunger to win would lead him to a successful career as a junior, winning national and international titles.
When he turned professional, he began traveling globally on the World Qualifying Series where he excelled, leading him to being named “European Surfer of the Year” in 2013.
As his experience and talent grew so too did Von Rupp’s desires to chase even more daring surfing experiences. He began to chase massive swells around the globe at a moment’s notice, often riding the best big wave of any particular day.
His confidence in the water made him hungry for the ultimate challenge that the sport could offer and so he entered the dangerous realms of competitive Big Wave Surfing.
In the last five years Von Rupp has proven himself as one of the leading figures in the world of big waves, pushing the limits of what is possible at death defying breaks such as Nazare, Maverick’s, and Jaws.
