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Rolls-Royce unveils the Boat Tail, a bespoke automobile with a champagne fridge

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Four years ago, at the annual Concorso d’Eleganza Villa d’Este, Rolls-Royce unveiled the stunning Sweptail, a one-off bespoke car commissioned by a client. It sparked a lot of chatter among collectors and car enthusiasts, so much so that the luxury marque decided that it was perhaps time to revive its once-revered coachbuilding division – a department wholly devoted to making your automotive dreams come true.

The Rolls-Royce Coachbuild Design recently unveiled its first completed project: the Rolls-Royce Boat Tail. The first of three builds, the Rolls-Royce Boat Tail you see here took inspiration from a 1932 Rolls-Royce Boat-Tail in the client’s collection.

Every component in the modern interpretation is hand-built to the individual’s requirements. From the exterior – fully swathed in the client’s favourite colour – to the guilloche instrument panel, the details “should mark a sense of occasion and serve that occasion like nothing else”, in the words of the client.

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At their request too, Rolls-Royce worked with Bovet 1822 to re-imagine the dashboard clock in the car. The result is two tourbillons – one for the lady and the other for the gentleman – that can be worn on the wrist or placed front and centre on the dashboard. It took the team three years to complete this portion of the project.

Bovet 1822 owner commented: “I am so proud of the team, who worked in tandem with the elite design team at Rolls-Royce to produce something spectacular. These two pieces, and the mounting system, are completely unique and unlike anything we have ever done before.”

But perhaps the most stunning detail is the rear deck, which houses a concept never seen before in the automotive world. Press a button and the back opens up to reveal a double champagne refrigerator housing vintages of Armand de Brignac (the client’s favourite), a parasol and enough dining amenities for you to host a tete-a-tete.

The Sweptail reportedly cost the buyer about US$12.8 million (S$16.95 million). It was, at that time, the most expensive new car ever before being trumped by the Bugatti La Voiture Noire in 2019, which was sold for US$18.7 million. We imagine the Rolls-Royce Boat Tail’s price tag is somewhere in this region.

(Related: Leadership lessons with Ruchdi Hajjar in a Ferrari Roma)

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