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BikeExchange names chief customer officer

BikeExchange Limited has appointed Rebecca Boxall to the newly-created position of chief customer officer.

Boxall, who is currently vice-president for e-commerce, marketing and customer experience at Native Shoes in North America, will join the company in December. 

Her previous roles include head of e-commerce at Kikki.K and digital marketing roles at Target and Coles. At BikeExchange, she will oversee global capabilities across e-commerce, merchandising, marketing and customer service.

“We are delighted to have Rebecca’s breadth of experience across digital and customer experience driving the e-Commerce growth as a business and making it easy for more customers to purchase everything bike through our platforms,” BikeExchange’s Global CEO Mark Watkin said.

“We now have our Executive Team in place to lead BikeExchange through its next phase of growth, which will be focused on our e-Commerce first strategy to attract more sellers, more stock items and generate more transactions.”

Recent senior appointments at the group include Derek Colfer as regional head of BikeExchange North America, Sam Salter as chief sales and partnerships officer and Ryan McMillan as global head of technology operations.

Esprit appoints its third CEO this year

Apparel retailer Esprit now has its third CEO since January after the sudden resignation of Mark Daley with immediate effect this week. 

In a statement to the Hong Kong Stock Exchange, Esprit chairman Christin Chiu said Daley has resigned all roles with the group due to “personal family matters” adding he has “no disagreement with the board and there are no matters in relation to his resignation that need to be brought to the attention of the shareholders of the company”. He was also the company’s president and an executive director. 

Daley took over the CEO role on January 1, from German Anders Kristiansen who led the company after it was relocated to Germany for a time.  

He will be replaced by William Pak, who joined Esprit as COO and executive director just last month. Pak is the spouse of Chiu. 

Daley has spent more than 35 years holding various executive positions across the globe with international brands including Smythson of Bond Street, Ralph Lauren, DFS Group and most recently Billy Reid. He said in January that he was honoured to be given the opportunity and be entrusted by the board of directors and shareholders “to be the next steward of the iconic Esprit brand”.

Pak is an attorney licensed by the New York state bar was described by the company as “a seasoned executive with extensive operating and management experience,” with more than a decade working with leading companies in the financial services and fund management industry. 

“His industry expertise also includes technology, alternative energy, mining and real estate,” Chiu said in September. “He is experienced in identifying and revitalising underperforming areas and driving favourable results while ensuring sustainable growth.”

My Muscle Chef makes three marketing hires

My Muscle Chef (MYMC) has bolstered its marketing team this week with three new appointments. 

Liam Loan-Lack has been appointed to lead the team as head of marketing at the, bringing over a decade of experience working for agencies in Australia and the UK, with major clients such as Amazon, Flight Centre, Burger King, OfficeWorks and Specsavers.

“My Muscle Chef stood out to me as a company with direct social impact – with every meal sold we’re giving customers the opportunity to achieve their goals whilst

providing time back to focus on their passions,” Loan-Lack said.

“The ready-made meals category is one that can – and should – have mass resonance for audiences beyond core and traditional gym-goers, and My Muscle Chef is on this trajectory and growing rapidly. I’m looking forward to taking the brand into new territories with the extended team as a result.”

In addition, Ryan Guthrie was named senior marketing manager and Dee Wescombe was appointed to the role of new product marketing manager.

Guthrie has worked with some of Australia’s most recognised FMCG brands, and most recently led the enterprise marketing function at Afterpay, while Wescombe has agency and client-side experience with brands such as Subaru and Peugeot under her belt.

“Dee and Ryan are exciting new additions to the team at My Muscle Chef. With these new hires, we are strengthening our already highly valued marketing team and integrating new levels of experience as our growth continues to accelerate. Ultimately, we view this team as not just a department, but as the driver of a broader culture of market orientation across MYMC,” said Loan-Lack.

MYMC started out in 2013 and today generates an annual revenue run rate in excess of $190 million. Its products are stocked in over 3000 retail stores across Australia and it delivers more than two million ready-made meals, drinks and snacks per month via its e-commerce offering.

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