In an interview with Tatler in 2020, Ducruet expressed her lifelong ambitions of having her own label, ‘It was always fashion since I was a kid. I think I’ve always had this sensitivity to art, creativity, and self expression’. Her family’s history of meeting elegance with an artsy edge still remains paramount to the brand’s DNA, especially that of her mother’s pop star perfection, ‘She always played a huge role in how I see fashion because I grew up seeing her dress up for galas and admiring photos of her in the Eighties.’
Alter, AW22
Foc Kan/Getty Images
Alter, AW22
Foc Kan/Getty Images
Alter, AW22
Foc Kan/Getty Images
Alter, AW22
Foc Kan/Getty Images
Alter’s message is one of fashion freedom and genderless collections have become a hot topic within the industry, ‘I design for people not genders,’ Ducruet stated back in 2020; an ethos that is still very much a part of her line.
Last night’s collection boasted Alter style staples that have now become synonymous with the brand. Jewel toned silk tailoring mixed with denim and streetwear riffs imbued an off-duty elegance, while a new texture to the line, PVC, brought a prominent punk edge.
Murman Tsuladze and Le Sid perform during the Alter AW22 show
Foc Kan/Getty Images
The debut of new looks was not the only surprise that Ducruet had in store for her guests. Music boomed as the models finished their final lineup and attendees were treated to a performance from French artists Le Sid and Murman Tsuladze. Models danced around the catwalk as guests got up from their seats, proving Pauline Ducruet might just be the coolest royal in the Monégasque throne.
