Founded in 1947, French footwear label Palladium is a case study for labels looking to retain heritage appeal while keeping their offering up-to-date and fresh. Beginning life as a tire manufacturer, Palladium has shown an evolution that most brands can only dream of, and it’s this long journey that puts the label in such a strong position today.
While its classic boots will always be the main focus of the brand and its customers, Palladium FW21 sets the tone for a new era for the legendary French bootmaker. Delving into the brand’s extensive history, FW21 is a new and innovative look at how to bring historical styles into the 21st century as well as creating a periphery of new designs that fall naturally into place.
Like previous seasons, Palladium FW21 follows three key brand pillars: Heritage, Urban Utility, and Metropolitan. Heritage focuses on military-inspired silhouettes taken from Palladium’s archive while Urban Utility features a host of entirely new silhouettes, fabrications, and technologies. Finally, the Metropolitan collection puts the spotlight on contemporary culture with a more trend-led approach.
The trailer for Palladium FW21 takes a closer look at the breadth of the collection, depicting four key styles in their natural habitat. From Los Angeles to Devon, Palladium’s Off-Grid, Travel Lite+, Pallatrooper, and Revolt silhouettes cover ground in the countryside as well as in city centers, illustrating the all-encompassing reach of the new collection.
Check out the trailer for Palladium FW21 below.
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