Brand: Haribo x PUMA
Release Date: July 2
Buy: PUMA.com, PUMA NYC store, and Foot Looker Inc. Family of Brands
What We’re Saying: PUMA’s collaborative partnership with Haribo, the original inventor of the gummy bear, continues with a new three-colorway release starring the Suede. A followup to last month’s debut collection, the new Haribo x PUMA effort once again celebrates the iconic candy, as we find the Suede dressed in a trio of bold colors inspired by the signature Goldbears.
Also drawing from the original Haribo packaging, the Suedes arrive in all-over red, green, and yellow colorways, crafted from supple suede on the upper and featuring a translucent sole with a graphic Goldbears print. The low-tops are branded with the customary Formstrip and PUMA Suede hit on the side, in addition to Haribo debossing on the heels and co-branding on the tongue. Further commemorating the delicious treat, a gummy bear is incorporated into the heels, as the sneakers also come with a Haribo Goldbear hangtag to complete the design.
The Haribo x PUMA Suedes will be available in adult, junior, pre-school, and infant sizing alongside matching T-shirts and shorts. You can look forward to another collab from the two companies arriving later this summer.
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