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By Natalie White

LOUIS XIII Cognac is set to unveil its latest artistic expression of Believe in Time, an interdisciplinary performance art film.

Led by GRAMMY Award-winning singer, songwriter and visual artist Solange Knowles, who also composed an original piece of music for the project, and in collaboration with Chinese couture designer Guo Pei, and French-Senegalese Cannes Festival’s Grand Prix winning director Mati Diop (Atlantics) – this third opus will be revealed in 2022.

Iconic, authentic and committed to her craft, Solange Knowles inspires generations through her creations. Her work, which has been showcased through various artistic mediums and performance art shows across the globe, takes viewers on a visual journey which pays homage to her past and present while firmly putting legacy at the forefront. In this latest collaboration, her avant-garde vision is once again brought to life.

As the first Chinese designer to have been invited to Chambre Syndicale “Haute Couture” of the Fédération de la Haute Couture et de la Mode, Guo Pei is internationally reputed for her unexpected and exquisite creations. Reflecting the traditional Chinese craftsmanship with a modern vision and sophistication, her contribution to this collaboration marks a new milestone in her creative journey.

In a culmination of different creative fields, Believe in Time also benefits from the talent of highly awarded French-Senegalese filmmaker Mati Diop (2019 Cannes Grand Prix), and highly awarded creative agency FRED & FARID Los Angeles, who has imagined and developed the project. This campaign Believe in Time marks seven years of successful collaboration between LOUIS XIII and FRED & FARID.