louis-vuitton-fails-to-prove-acquired-distinctiveness-of-white-and-blue-damier-azur-pattern-in-eu
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Louis Vuitton's white-and-blue Damier Azur pattern. Image credit: Louis Vuitton Louis Vuitton’s white-and-blue Damier Azur pattern. Image credit: Louis Vuitton

French fashion label Louis Vuitton has lost a long-running dispute with the European Union over its white-and-blue Damier Azur pattern, failing to convince a top court that its checkered mark was distinctive in 27 countries across the E.U.