Fresh off his Aimé Leon Dore lookbook cameo, Nicolas Heller, aka @newyorknico (New York’s unofficial talent scout), has released the official promo video for KITH‘s second anniversary capsule collaboration with the Christopher Wallace Foundation (the Notorious B.I.G.), directed by Heller himself.
In the video are New Yorkers from all walks of life – including Greg Yuna, Jadakiss, and DJ Clark Kent – singing along to B.I.G.’s iconic hit, “Juicy.” Closing the video is the late rapper’s 24-year old son, CJ Wallace, standing in front of a giant portrait of his father. CJ, together with KITH’s Ronnie Fieg, wanted this partnership to be more than a simple capsule collection.
At the core, KITH’s Notorious B.I.G. collection serves to celebrate the life of the iconic artist. Subsequently, we see album artwork and portraits of B.I.G. emblazoned on an assortment of apparel, ranging from hoodies and crewnecks to T-shirts. One of the standouts from the capsule arrives in the form of the Hypnotize Classic Logo Hoodie, which depicts one of the last photos ever taken of the rapper. Another favorite, the Ready to Die Classic Logo Tee, incorporates the iconic graphic from B.I.G.’s debut studio album, Ready to Die.
KITH also produced a collection of accessories to complement the apparel. New Era caps lead the way, while other goodies include posters, lighters, an ashtray, and slipmats, the last of which features the Ready to Die album cover and the equally iconic crown B.I.G. wore upon being photographed as “The King of New York” in 1997.
To complete the celebratory project, KITH teamed up with Warner Music Group to re-release original versions of the Ready to Die vinyl and the Life After Death double-cassette. The redesigned covers of the vinyl and cassette boast commemorative co-branding.
The KITH for the Notorious B.I.G. collection is available from today at KITH shops and online, ahead of the anniversary of the rapper’s passing on March 9, 1997. Proceeds from the collection will be given to six schools throughout B.I.G.’s home borough of Brooklyn to go towards the purchase of necessary supplies, such as books, technology, food, and more, as the initiative is meant to continue his legacy of impacting Brooklyn in a positive manner.