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Founded 12 years ago, JBW was born out of a family-owned watch shop in Dallas, Texas as a brand of aspirations. Taking inspiration from the local hip-hop artists who came to the store in search of shining, diamond-encrusted timepieces, JBW began to carve out a niche for itself with a range of accessibly priced diamond watches. Arguably the pinnacle of the watch shop’s offering so far, the Platinum Series exemplifies the brand’s expertise and it just welcomed two new arrivals.

The JBW Platinum Series was introduced in 2019 as a space to reimagine some of the brand’s most popular styles with a more elevated feel. “The Platinum Series is the brand coming into its own. It’s about offering an elevated experience in quality and a higher number & grade of diamonds — the threshold is 500 diamonds,” says CEO Amir Meghani. Each Platinum Series model is produced in limited quantity and individually numbered to signify the meticulous quality and craftsmanship that goes into it.

The latest arrivals to the JBW Platinum Series are Mink and Heist. These statement watches effectively provide the polished finish to the Platinum Series, with each limited-edition design featuring more than 500 diamonds, rubies, and sapphires. It’s not all surface flash, though, as all of the five Platinum Series timepieces run on high-quality Swiss movements for reliability and precision. Combine that with four years of Platinum warranty as well as an engraving service, and the watches are positioned perfectly as investment timepieces.

Keep scrolling to shop the JBW Platinum Series

JBW Heist PS

We love square-face watches, so we’re stoked to see Heist given the JBW Platinum Series treatment. The clean, bold geometry of this square face provides the perfect backdrop for a deluge of precious stones. To be precise, 545 genuine diamonds individually set to the bezel, dial, case, and bracelet. Under the hood, you’ll find a Swiss chronograph movement.


Mink, the other watch alongside Heist to have just joined the Platinum Series, is an enigma. This timepiece is at once classic and unorthodox. The rectangular face is split by two bars running across it, in line with the bracelet. As if the 505 diamonds and 13 rubies weren’t enough, the unique design is sure to catch eyes.

JBW Olympia PS

12 rubies tell the time on the face of Olympia which is typified by the undulating cage that details the bezel. 510 diamonds detail the attention-worthy structure which is plated with 18k gold from start to finish.

JBW Echelon PS

Echelon delivers square-face energy in a slightly more streamlined package. The tonneau-shaped face contours the wrist for a light sporty feel. There’s nothing else sporty about this watch, though, weighing in with 570 diamonds and a large ruby to the crown.

Jet Setter PS

Jet Setter is a natural fit for the Platinum Series thanks to its clean basic form. A clear face and rounded case pose the perfect foundations for 550 diamonds. This timeless watch gets a striking update and carries it off with ease.

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