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Jacquemus Is Rumored To Enter The Beauty Scene—This Is What We Know So Far

Last Updated

Oct 26, 2021

Its signature Le Chiquito mini handbags are beloved by just about every fashion editor out there. The label’s cropped cardigans are coveted by the likes of Kendall Jenner, Hailey Bieber, Bella Hadid, and Megan Fox (just to name a few). Now, fashion-favorite French brand Jacquemus looks like it might soon be taking over another industry. You heard it here first: Jacquemus—a label that’s  currently dominating the fashion space—is rumored to be venturing into beauty.

Though the brand hasn’t shared the announcement with its 3.8 million Instagram followers yet, WWD has revealed that Jacquemus’ foray into beauty will be in partnership with Puig, a Barcelona-based family-owned fashion and fragrance business. The company owns beauty lines of luxury labels like Paco Rabanne, Dries Van Noten, and Carolina Herrera (therefore, Jacquemus is in good hands). WWD also reports that the beauty is expected to drop sometime next year—meaning, there’s some time to dream about what’s to come and, of course, clear some space in your collection, too. 

Will it be fragrance? Or perhaps ultra-glowy highlighters? Maybe perfectly pigmented blushes? Well, one way to gather potential insight is by brushing up on the label’s past runway shows and editorial shoots. When it comes to the brand’s beauty moments, designer Simon Porte Jacquemus isn’t one to go over the top. Oftentimes, models are photographed with healthy-looking, radiant skin, and very little eye makeup (if any at all). That said, the upcoming line likely won’t be featuring intense palettes or heavy foundation. 

Whatever is coming our way, we know the packaging will be as luxe as ever (we don’t expect anything less from Jacquemus, after all).

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