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By now, the refrain is clear: planes are grounded and holidays abroad are unheard of.

Sure, there’s talk of travel bubbles and at press time, New Zealand and Australia have mutually opened their borders. For the rest of the world, travel beyond national boundaries remains a pipe dream.

Not that that has stopped HoteLux from launching. The membership-based hotel reservation app rewards its users with lavish perks, and it made its leap in January this year. The true potential though lies in its network of 4,000 luxury hotel properties worldwide. So at a time when no one can travel, where is the wisdom in this and are travellers taking the bait? We speak to HoteLux’s Managing Director, Yihao Shi for more details.

The post Is there wisdom in launching a travel app during a pandemic? For HoteLux, there’s plenty appeared first on Lifestyle Asia Singapore.