Following a successful 40th anniversary celebration in 2020, Hublot’s four-decade partnership with The Hour Glass in South-East Asia is marked by the opening of its first boutique on Orchard Road. The 91 sqm boutique is located on the 2nd floor of ION Orchard, an iconic destination for luxury shopping in the city state.
The Art Of Fusion In A Boutique
The ION Hublot Boutique is an incarnation of The Art of Fusion – Hublot brand philosophy. It embodies Hublot’s bold and creative design as well as its daring and unconventional use of material. Just like Hublot watches, this boutique is designed to be an experience.
The Art of Fusion has been the driving force behind Hublot’s success over the decades. The creative spirit that brought together previously unheard-of combinations such as gold, rubber, ceramic, and sapphire, turned Hublot into a synecdoche for innovative horology.
At 91 sqm, the new Hublot ION Boutique is a material expression of Hublot ideals: uncompromising precision; unconventional juxtapositions, such as minimalist design playfully paired with pop-art paintings; and a commitment to the highest quality.
A Digital Immersion In Hublot Universe
The ION Hublot Boutique features the brand’s innovative iFusion table. With four touch pads connected to their very own Hublot watch, the iFusion table allows guests to virtually explore all the watch features while having a material experience of it.
2021 Hublot Novelties
Hublot opens a new decade with superlative additions to its horological stable. State-of-the-art releases such as the Big Bang Tourbillon Automatic Orange Sapphire, Big Bang Unico Yellow Magic, and the Big Bang MP-11 Magic Gold capture its creativity and ingenuity while special editions such as the 1,000-piece connected Big Bang e UEFA Euro 2020TM celebrate the brand’s digital innovation.
We invite you to view these watches at ION Hublot Boutique and look forward to hosting you.
ION Orchard, 2 Orchard Turn, #02-08
Monday to Sunday: 11am – 9pm